Event Manager
2 months ago
Experience :
5-8 years (Minimum 3 years in study abroad events and below the line marketing)
Background :
We are seeking an experienced and strategic Ground Events/Below the Line Marketing Manager specializing in Study Abroad initiatives. The ideal candidate must demonstrate expertise in organizing and executing impactful study abroad ground events, with a focus on generating tangible ROI. This role requires a strategic mindset, not just execution capabilities, with a proven track record of driving successful study abroad events.
Responsibilities:
● Plan, coordinate, and execute study abroad ground events to promote Upgrad Study Abroad programs.
● Develop innovative strategies to maximize ROI from events, ensuring each event contributes significantly to lead generation and conversion.
● Collaborate with internal teams to align ground events with overall marketing objectives and messaging.
● Conduct thorough market research to identify trends and opportunities in study abroad events and below the line marketing.
● Establish and maintain relationships with key stakeholders and other relevant study abroad entities.
● Monitor and analyze the performance of ground events, providing insights and recommendations for continuous improvement.
● Stay updated on industry best practices and emerging trends in study abroad marketing and events
Requirements:
● Bachelor's degree in Marketing, Business Administration, or related field.
● 5-8 years of experience in marketing, with a focus on study abroad events and below the line marketing.
● Minimum 3 years of experience specifically in organizing and managing study abroad ground events.
● Proven track record of driving tangible ROI from study abroad events, with a focus on lead generation and conversion.
● Strategic thinker with the ability to develop and execute innovative event strategies.
● Strong communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders.
● Analytical mindset with the ability to interpret data and derive actionable insights.
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