Assistant Manager-Brand

Group Bayport, a US Headquartered Organization is a rapidly growing global e-Commerce, B2B2C, B2B and B2C organization and an industry leader in print technology, operates in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands – Banner Buzz, Covers & All, Vivyx Printing, Circle One, Giant Media, and Neon Earth. From full suites of trade show and small business marketing solutions to sophisticated outdoor living covers, signages and shades to eclectic personal accents and home decor, we help our customers, clients, and partners to make a personalized statement through customization. While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1800+ people. We are seeking exceptional talent across the board to join us in our exciting growth journey.

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About The Role
Designation- Assistant Manager- Brand & Marcomm

Department-Brand & Marcomm

Location- Mumbai WFO (5 DAYS)

Key Responsibilities

• Brand Tracking & Measurement:
• Assist in the design and execution of brand tracking tools
• Study and monitor brand awareness, loyalty, and image.
• Report on brand performance and identify opportunities for brand strengthening or differentiation.
• Market & Consumer Research:
• Conduct qualitative and quantitative research to gather consumer insights and evaluate brand health, positioning, and performance.
• Design and execute surveys, focus groups, and in-depth interviews to understand consumer attitudes, preferences, and behaviors.
• Analyze market trends, competitor performance, and consumer sentiment to provide actionable insights.
• Data Analysis & Reporting:
• Analyze research data using statistical tools and generate clear, actionable reports and presentations for senior stakeholders.
• Develop consumer segmentation models, customer profiles, and personas to inform brand strategies.
• Collaboration & Stakeholder Support:
• Work closely with the brand, marketing, and product teams to ensure that insights are integrated into brand planning, product development, and marketing campaigns.
• Provide ad hoc research support for new product launches, brand campaigns, and strategic initiatives.
• Market and Competitive Intelligence:
• Monitor competitor activity, industry trends, and external market factors to identify opportunities and threats for the brand.
• Compile and synthesize secondary research (reports, publications, and market data) to inform brand strategies.
• Research Vendor Management:
• Manage relationships with external research agencies, ensuring projects are delivered on time, within budget, and to the highest quality standards.
• Strategic Recommendations:
• Present findings to cross-functional teams and senior leadership, offering strategic insights and recommendations based on research data.

Key Requirements

• Education & Experience:
• Bachelor's degree in Marketing, Business, Statistics, or related field.
• 3-5 years of experience in market research, brand research, or a similar analytical role, preferably within a brand, marketing, or agency environment.
• Skills & Competencies:
• Strong understanding of both qualitative and quantitative research methods.
• Proficiency in research tools (e.g., survey platforms, SPSS, Excel, Tableau) and data analysis techniques.
• Ability to analyze complex data and synthesize it into clear, actionable insights.
• Excellent verbal and written communication skills, with the ability to present data-driven insights to non-technical stakeholders.
• Strong organizational and time-management skills with the ability to manage multiple projects simultaneously.
• Attributes:
• Curiosity and a passion for understanding consumer behavior.
• Strong attention to detail and a critical thinker.
• Ability to work independently and as part of a collaborative team.
• Ability to thrive in a fast-paced, dynamic environment.

Desirable Skills

• Experience with advanced analytics techniques (e.g., regression analysis, segmentation analysis) is a plus.
• Familiarity with brand health tracking tools (e.g., Nielsen, Kantar, YouGov) or social listening platforms.
• Knowledge of consumer psychology and trends.