Assistant Brand Manager
4 days ago
Emami Ltd. is looking for a passionate and driven Assistant Brand Manager / Brand Manager to join our Marketing team in Mumbai. This role is ideal for someone who thrives on building strong brands, shaping strategy, and driving impactful consumer connections.
What you’ll do:
- Build, nurture & grow the brand’s equity in line with strategic objectives.
- Define brand identity, positioning, communication, pricing, packaging & promotions.
- Partner with Sales, R&D, and cross-functional teams to deliver winning brand strategies.
- Lead ATL & BTL campaigns, ensuring maximum ROI through effective media planning.
- Drive new product development, brand extensions, and market entry strategies.
- Monitor competition, market dynamics & retail audits to design impactful initiatives.
- Manage budgets, P&L, and ensure brand objectives (topline & bottom-line) are achieved.
- Mentor & guide brand executives, fostering a performance-driven culture.
What we’re looking for:
- Strong experience in brand management/marketing with proven track record.
- Strategic thinker with creative flair and strong business acumen.
- Hands-on experience in ATL, BTL, digital campaigns, product launches, and market research.
- Excellent collaboration and leadership skills to work across departments and agencies.
At Emami, you’ll have the opportunity to work on iconic brands, drive innovation, and make a visible impact in a fast-evolving market.
If you’re excited to build brands that connect deeply with consumers and want to be part of one of India’s leading FMCG companies — apply now
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