Product Marketing Manager
4 days ago
JobDescription
ProductMarketing Manager you will be responsible for developing andexecuting marketing strategies to drive product adoption awarenessand revenue growth. You will work closely with crossfunctionalteams including product management sales and creative teams toensure successful product launches market positioning andgotomarketplans.
KeyResponsibilities:
- Conductmarket research and analysis to identify key customer segmentstrends and competitivelandscape.
- Developand maintain buyer personas messaging frameworks and positioningfor the productportfolio.
- Createcompelling marketing content including product collateral websitecopy and sales enablementmaterials.
- Collaboratewith creative teams to develop compelling visuals and design formarketingcampaigns.
- Work withsales teams to develop training materials and support productdemonstrations.
- Manageproduct launches and coordinate crossfunctional teams to ensuresuccessfulexecution.
Requirements:
- Bachelor’sdegree in marketing Business Administration or relatedfield.
- Strongunderstanding of B2B marketing product launch and gotomarketstrategies.
- Excellentcommunication and collaborationskills.
- Abilityto work independently and manage multiple projectssimultaneously.
- Experienceworking with crossfunctional teams including product managementsales and creativeteams.
- Stronganalytical skills and ability to translate data into insights andactionablerecommendations.
- Experienceworking in the technology industry or related fields is aplus.
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