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Product Marketing Manager
2 months ago
Job Description
Product Marketing Manager you will be responsible for developing and executing marketing strategies to drive product adoption awareness and revenue growth. You will work closely with crossfunctional teams including product management sales and creative teams to ensure successful product launches market positioning and gotomarket plans.
Key Responsibilities:
- Conduct market research and analysis to identify key customer segments trends and competitive landscape.
- Develop and maintain buyer personas messaging frameworks and positioning for the product portfolio.
- Create compelling marketing content including product collateral website copy and sales enablement materials.
- Collaborate with creative teams to develop compelling visuals and design for marketing campaigns.
- Work with sales teams to develop training materials and support product demonstrations.
- Manage product launches and coordinate crossfunctional teams to ensure successful execution.
Requirements:
- Bachelor’s degree in marketing Business Administration or related field.
- Strong understanding of B2B marketing product launch and gotomarket strategies.
- Excellent communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously.
- Experience working with crossfunctional teams including product management sales and creative teams.
- Strong analytical skills and ability to translate data into insights and actionable recommendations.
- Experience working in the technology industry or related fields is a plus.
