Amazon Marketing Services
2 weeks ago
Experience - 1 - 2 Years
Industry - Retail/Ecommerce
Key Responsibilities:
• Develop and execute comprehensive marketplace advertising strategies across platforms such as Amazon, Flipkart, Ajio etc., to achieve business objectives and targets.
• Conduct in-depth research on marketplace trends, competitor activities, and consumer behaviour to identify opportunities for growth and optimization.
• Manage end-to-end campaign creation, including keyword research, ad copywriting, creative asset development, and campaign setup and optimization.
• Monitor and analyse key performance metrics, including impressions, clicks, conversions, and return on ad spend (ROAS), to assess campaign effectiveness and identify areas for improvement.
• Collaborate closely with internal teams, including product management, sales, and creative, to align marketplace advertising efforts with overall marketing and sales strategies.
• Stay up-to-date on marketplace platform updates, algorithms, and best practices, and adapt advertising strategies accordingly to maximize results.
• Generate regular reports and insights on campaign performance, providing actionable recommendations for optimization and growth.
• Manage advertising budgets effectively, ensuring efficient allocation of resources to achieve desired outcomes and maintain profitability.
• Maintain strong relationships with marketplace platform representatives and advertising partners to leverage promotional opportunities and stay ahead of industry trends.
Qualifications:
• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 1 - 2 years of experience in digital marketing, e-commerce, or marketplace advertising, with a proven track record of success.
• Certified AMS professional.
• Knowledge/working experience of Helium 10.
• Deep understanding of online marketplace platforms and advertising tools.
• Strong analytical skills and proficiency in data analysis tools such as Ads platform, Google Analytics, Microsoft Excel, or similar.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Detail-oriented with strong organizational and project management abilities, capable of managing multiple projects simultaneously in a fast-paced environment.
• Adaptable and resourceful, with the ability to thrive in a dynamic and evolving industry landscape
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