SEO Content Specialist

2 weeks ago

Bengaluru, India Apna Full time

Join Apna Advantage to help build a career platform that empowers students to transform their futures. You’ll shape a fast growing edtech vertical within Apna’s 60M+ user ecosystem and leave a lasting mark on the industry. About Apna: Founded in 2019 by Nirmit Parikh, Apna is India’s fastest unicorn, connecting 60M+ jobseekers with 250,000+ businesses . Backed by global investors like Sequoia and Tiger Global, Apna is revolutionizing livelihoods across India. About Apna Advantage: Apna Advantage, our new EdTech vertical, expands beyond job matching to deliver: Premium Online Education with UGC-accredited programs from top universities Career Success Ecosystem with access to 700,000+ recruiters and real job interviews Personalized Career Journeys with dedicated facilitators, AI-powered prep tools, and guaranteed interviews Role Overview: Title: SEO Content Specialist Requirement: 1 Location: Bangalore (WFO - Domlur) Experience: 2-3 years Industry: Edtech CTC: 5-6L Requirements What You'll do: Research and identify high-impact keywords and content opportunities Plan, write, and optimize SEO-focused content (blogs, guides, landing pages) aligned with Apna Advantage’s goals Track, analyze, and report on organic traffic and keyword performance Collaborate with design, product, and marketing teams to ensure content aligns with business objectives Refresh and optimize existing content to improve rankings and conversions Assist in building scalable, programmatic SEO pages for long-term traffic growth What we're looking for: 1-3 years of experience in SEO content writing or content marketing Strong understanding of SEO best practices, keyword research, and on-page optimization Excellent writing and editing skills with a student-first mindset Comfortable working with SEO tools (Google Search Console, Ahrefs, SEMrush) Organized, proactive, and data-driven What's In for you: ✨ Build expertise in scalable SEO and content-led growth ✨ See your work directly influence organic traffic and student enrollments ✨ Grow in a fast-paced, impactful environment while shaping India’s career advancement ecosystem

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