Director - Digital Marketing

2 weeks ago

Bengaluru, Karnataka, India Zensciences Full time

Role Title:  Director - Digital Marketing

Business Unit:  Zensciences (Agency-Wide)

Reporting To:  Head of Digital / Founding Partners

About the Role :

Zensciences is India's largest B2B marketing agency. We're looking for a Digital Marketing

Manager to lead our core digital execution capabilities — with a strong focus on SEO,

social media for B2B brands, and performance marketing.

This is a hands-on, high-ownership leadership role for someone who understands the

nuances of SEO with AI, brand building on platforms like LinkedIn, and digital campaigns in

a B2B context. You'll be part strategist, part executor, part leader and part collaborator.

Role Purpose :

To lead Zensciences' digital marketing across SEO, paid media, and social media — with a

core focus on building meaningful engagement and visibility for B2B brands in tech,

services, and consulting. This role will manage a sharp team, collaborate closely with

content and design leads, and ensure every campaign is measurable and business-aligned.

Key Responsibilities

  • Lead and become the strategic face of digital marketing for key accounts.
  • Strategize, build, and execute B2B social media playbooks for global brands across LinkedIn, X, YouTube, and more.
  • Lead and manage the SEO team (on-page, off-page, and technical SEO), ensuring client KPIs and reporting standards are met.
  • Oversee the paid media team (Google/LinkedIn) 
  • Collaborate with brand strategists and content teams to ensure message consistency across digital touchpoints.
  • Own digital performance reporting — from dashboards to insights to optimization plans.
  • Track, test, and introduce new tools, AI workflows, and platform updates across the digital ecosystem.
  • Ensure every digital and media execution aligns with business goals, brand tone, and platform best practices.

Ideal Candidate Profile

  • 12+ years of experience in digital marketing roles, with strong hands-on experience in b2b or tech-product companies.
  • Bonus if experienced with MarTech, ABM platforms, or AI tools for content/digital acceleration.
  • Prior agency experience is preferable — or experience managing multiple brands or product lines simultaneously.
  • Know-how and broad knowledge of the evolving digital marketing tools especially around Google Ads, LinkedIn Campaign Manager, GA4, Search Console, SEMrush, and other platforms and tools.
  • Strong client-facing skills — able to confidently present strategies, reports, and ideas.
  • Comfortable managing teams, freelancers, or partners across functions.
  • A thinker and a doer — equally confident planning the roadmap or writing the caption.

Location

Bangalore (full-time, in office)

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