Brand Director

4 weeks ago

Bengaluru, Karnataka, India BornHi Digital Full time

The Brand Director will serve as the strategic lead for key client accounts, ensuring the delivery of exceptional digital marketing and creative services. This role requires a seasoned professional with a strong background in digital marketing, client relationship management, and team leadership. The ideal candidate will be a strategic thinker, a proactive problem solver, and a strong communicator

Key Responsibilities:

  1. Client Relationship Management:
  • Build and maintain strong, long-lasting client relationships
  • Serve as the primary point of contact for key clients, understanding their business needs and objectives.
  • Develop and implement account strategies to meet client goals and drive account growth
  1. Strategic Planning and Execution:
  • Lead the development and execution of social media marketing strategies, ensuring alignment with client objectives
  • Translate briefs into inspiring strategy that kick off and guide relevant marketing program initiatives
  • Create brand ideologies that stem from in-depth research of a product its perceived consumers and the completion along with the ecosystem the product would delve in
  • Present strategies around insight gleaned from in-depth understanding of the brand, consumers' feelings, attitudes and behaviours, and cultural trends that are done via innovative research, tracking and listening methodologies while assessing situations, identifying opportunities
  • Create awareness, understanding and demand for strategy/account planning's contribution by teaching, explaining and more importantly demonstrating its role, value and impact
  • Monitor and analyse campaign performance, providing actionable insights and recommendations for optimization
  1. Team Leadership and Collaboration:
  • Lead and mentor a team of account managers and coordinators, fostering a collaborative and high-performance work environment
  • Collaborate with creative, technical, and analytics teams to deliver high-quality work that meets or exceeds client expectations.
  • Manage project timelines, budgets, and resources effectively
  1. Business Development:
  • Identify opportunities for account growth and new business within existing client relationships
  • Participate in new business pitches and proposal development as needed.
  • Contribute to the agency's thought leadership and industry presence through speaking engagements, articles, and case studies
  1. Financial Management:
  • Oversee account financials, including budgeting, forecasting, and profitability.
  • Ensure timely and accurate invoicing and reconciliation of account expenses
  • Negotiate contracts and agreements to maximize account profitability

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • 15+ years of experience in account management or a similar role within a digital creative agency
  • Proven track record of managing and growing client accounts
  • Strong understanding of digital marketing channels and strategies, including SEO, SEM, social media, content marketing, and web development
  • Excellent leadership, communication, and interpersonal skills
  • Strong analytical skills and the ability to leverage data to drive decision-making
  • Experience managing and mentoring a team

What We Believe In:

  • Deliver Wow Through Service
  • Embrace and Drive Positive Change
  • Create Fun and a Little Quirky
  • Be Adventurous, inspired and Open-Minded
  • Pursue development and Learning
  • Build Open and Honest Relationships with Communication
  • Build a Positive Team and Family Spirit
  • Do More with Less
  • Be Passionate and Determined

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