Marketing Director

4 weeks ago

Bengaluru, Karnataka, India People Equation Full time

Job Title: Director – Head of Demand Marketing

Location: Bangalore / Hybrid

Experience: 15+ Years

Reporting To: Chief Marketing Officer

Role Overview

Our client is seeking a bold and performance-driven Head of Demand Marketing to lead their global pipeline generation strategy. The person will own the full-funnel—from awareness to acceleration—working closely with sales, product marketing, ABM, digital, and partner teams to orchestrate high-impact programs across channels and regions.

Key Responsibilities

Strategy & Leadership

  • Build and lead an integrated demand generation strategy aligned to business goals across target industries, geographies, and accounts.
  • Define the full-funnel GTM approach across channels, campaigns, and buyer journeys.
  • Own pipeline targets and report progress to CMO and business leaders.

Campaigns & Execution

  • Lead end-to-end campaign development—from positioning, messaging, content needs, execution plans, to performance optimization.
  • Partner with Sales, ABM, and Practices to launch integrated campaigns for priority offerings, ICPs, and verticals.
  • Manage high-impact programs including executive roundtables, webinars, industry events, and digital activations.

Revenue & Pipeline Ownership

  • Drive measurable impact in terms of sourced and influenced pipeline.
  • Collaborate with SDRs and Sales on campaign follow-ups, lead nurturing, and conversion.
  • Bring visibility to what's working and what's not—track KPIs like MQLs, SQLs, CAC, ROAS, and Velocity.

Digital and Martech Leadership

  • Oversee paid digital strategies across LinkedIn, Google, ABM platforms, and retargeting channels.
  • Optimize the martech stack and CRM integration to enable scalable lead capture, scoring, and routing.
  • Collaborate with Web and Content teams to improve performance across landing pages, SEO, and CTAs.

Team Building & Cross-Functional Collaboration

  • Build and lead a high-performing demand team including ABM, digital, campaign ops, and field marketers.
  • Foster strong partnerships with Sales, Product, and Partner teams to co-create pipeline.
  • Ensure a culture of experimentation, measurement, and continuous learning.

What We're Looking For

  • 15+ years of B2B marketing experience in high-growth SaaS or services companies, with at least 5 years in a demand leadership role.
  • Strong understanding of account-based marketing, enterprise buying journeys, and pipeline attribution.
  • Proven ability to lead cross-functional campaigns that generate pipeline at scale.
  • Hands-on experience with tools like HubSpot, Salesforce, Demandbase/6sense, LinkedIn Ads, and Google Analytics.
  • Deep understanding of content-led engagement and multi-touch GTM programs.
  • Analytical mindset with a bias for action, performance, and experimentation.
  • Excellent leadership, storytelling, and stakeholder management skills.

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