Digital Marketing Specialist

4 weeks ago

Chandni Chowk, India BB enterprise Full time

Role Summary

We are looking for a hands on Digital Marketer to plan, build, and run measurable digital marketing programs that drive traffic, improve conversion, increase repeat purchase, and grow brand equity. The ideal candidate combines a sharp command of performance channels with a creative eye for brand led storytelling.

Key responsibilities

  • Create and execute channel level strategies for paid search, display, paid social, organic social, email marketing, SEO, content, and affiliate programs etc.
  • Build, operate, and optimize paid media campaigns across Google Ads, Meta Ads Manager, programmatic platforms, and marketplace advertising where relevant
  • Manage organic search strategy including on page SEO, technical SEO coordination with developers, content planning, and keyword research to grow sustainable traffic
  • Manage email and lifecycle marketing to acquire, convert, and retain customers using segmentation and automation workflows
  • Lead conversion rate optimization for landing pages, product pages, and checkout flow through A/B testing and iterative design changes
  • Develop and publish content that amplifies brand story telling including product launches, seasonal collections, and editorial lifestyle pieces
  • Plan and run influencer and creator driven campaigns that align with luxury positioning and drive both discovery and direct sales
  • Collaborate with product design, photography teams to ensure consistency of brand voice and a seamless omnichannel customer experience
  • Define campaign goals, set budgets, forecast media spend, and manage external agency or freelancer relationships as needed
  • Track performance, produce weekly and monthly reports, and turn insights into actionable improvements across channels.

Required qualifications

  • At least one to three years of hands on execution in digital marketing for ecommerce or consumer brands, with demonstrable campaign results
  • Practical experience with Google Analytics, Google Ads, Meta Ads Manager, Google Tag Manager, and a primary SEO tool, Meta Ads, Woo commerce.
  • Strong copywriting and content planning skills for product pages, emails, and social posts
  • Comfort with data driven decision making and with synthesizing complex channel level data into clear recommendations
  • Experience running A/B tests and measuring uplift for landing pages and funnels
  • Excellent communication and project management skills for cross functional collaboration.

Job Types: Full-time, Permanent

Pay: ₹10, ₹25,000.00 per month

Work Location: In person

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