Digital Marketing Strategy Director

2 weeks ago

Haryana, India Zupee Full time

Role: Associate Director- Digital Marketing Reports to: Vice President- Digital Marketing Location: Gurgaon About The Job: As the Associate Director- Digital Marketing, you will play a pivotal role in shaping and executing our digital marketing strategies to drive brand awareness, user acquisition, and engagement. This position requires a strategic thinker with a passion for the gaming industry, a deep understanding of digital marketing channels, and a proven track record of driving results in a fast-paced environment. Responsibilities: 1. Develop and Execute Digital Marketing Strategies: - Formulate comprehensive digital marketing strategies aligned with overall business goals. - Oversee the execution of campaigns across various digital channels, including Google, Facebook, Programmatic DSP/SSP, affiliates, Publishers, influencer, growth partnerships, and other emerging platforms. 2. User Acquisition and Retention: - Lead initiatives to acquire new users through effective paid media campaigns, partnerships, and innovative marketing techniques. - Develop and implement retention strategies to enhance user loyalty and engagement. 3. Brand Building and Positioning: - Drive brand awareness and positioning through creative and impactful digital campaigns. - Collaborate with cross-functional teams to ensure brand consistency across all digital touchpoints. 4. Analytics and Performance Tracking: - Utilize analytics tools to monitor and analyze the performance of digital marketing campaigns. - Make data-driven decisions to optimize campaigns, improve ROI, and achieve key performance indicators (KPIs). 5. Team Leadership and Development: - Build and lead a high-performing digital marketing team. - Provide mentorship, guidance, and professional development opportunities for team members. 6. Budget Management: - Manage the digital marketing budget effectively, ensuring maximum ROI and efficiency. - Identify cost-effective opportunities for growth and expansion. 7. Innovation and Emerging Trends: - Stay abreast of industry trends and emerging technologies in digital marketing and gaming. - Innovate and incorporate new strategies to maintain a competitive edge. Qualifications - Bachelor's or Master's degree in Marketing, Business, or a related field - Proven experience of 10+ years in digital marketing, gaming industry preferred - Demonstrated success in developing and executing digital marketing strategies that drive user acquisition and engagement. - Proficiency in utilizing analytics tools to measure and optimize campaigns - Strong understanding of GTM planning, performance marketing and creative/campaign development - Excellent leadership and team management skills - Exceptional communication and collaboration abilities - Creative thinking, enterprising, can work with ambiguity and problem-solving skills. Good to Have: - Experience of managing DM budget of 50Cr+/Year - Experience of managing mobile app campaigns at scale - Strong knowledge of Mobile attribution (Adjust, Appsflyer, Singulars, Branch etc…any one of them) - Strong knowledge of Product marketing tools ( clevertap, webengage, moengage etc…any one of them) - Super strong with marketing analytics and BI - Experience with influencer marketing and partnerships - Familiarity with gaming platforms, communities, and industry events - Knowledge of SEO, ASO (App Store Optimization), and other relevant digital marketing techniques.

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