Creative Director of Visual Strategy

4 days ago

haryana, India beBeeGraphicDesigner Full time

Job DescriptionWe are seeking a highly skilled and experienced Creative Director of Visual Strategy to join our team. The successful candidate will be responsible for driving the overall visual direction of the company, producing high-quality graphics, illustrations, animations, videos, and motion content while setting the creative standards for the team.Conceptualize and execute high-impact design initiatives from brand campaigns to complex product storytelling.Design marketing and product assets including emails, landing pages, social media campaigns, presentations, infographics, print collateral, and event material with a strategic, narrative-driven approach.Lead the evolution of brand guidelines, visual systems, typography, color frameworks, and design principles to maintain consistency across all touchpoints.Mentor and guide junior and mid-level designers providing creative direction, feedback, and coaching to improve design quality and team performance.Collaborate closely with marketing, product, growth, and development teams to ensure aligned, cohesive, and high-performing design output.Required Skills and QualificationsBachelor's degree in Graphic Design, Visual Communication, Fine Arts, or related field.7+ years of professional design experience preferably within SaaS, technology, or high-growth start-up environments.Mastery of Adobe Creative Suite, Figma, and strong fluency in modern design systems.Advanced skills in motion graphics, 2D animation, GIF creation, and video editing is a plus.Deep expertise in typography, color theory, layout, composition, and accessibility standards.Proven experience designing across digital, web, product, email, and social media marketing campaigns.Demonstrated ability to lead designers, run critiques, and elevate creative output for the broader team.Excellent communication, storytelling, and creative problem-solving skills.Ability to manage fast-paced, high-volume design cycles while maintaining exceptional quality.

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