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Tru Performance Inc | Marketing Automation Specialist | pune
2 months ago
Job Title: Marketing Automation Specialist
Location: Kharadi Pune, Maharashtra (On-site)
About Tru Performance:
Tru Performance is a global marketing agency and consulting partner dedicated to helping clients, including Fortune 500 companies and SMEs, scale their marketing operations and achieve sustainable growth. With a presence across multiple continents and a focus on North American and European markets, our Pune headquarters is at the heart of delivering high-impact, data-driven solutions to our clients worldwide.
Role Overview:
As a HubSpot Certified Marketing Automation Specialist, you will lead the charge in developing, executing, and optimizing advanced automated marketing workflows and email cadences that drive business growth and nurture customer relationships. Leveraging your in-depth knowledge of HubSpot Marketing and Sales Cloud alongside proficiency in CRM tools like Salesforce, MailChimp, and Brevo, you will be responsible for creating seamless and personalized customer journeys that align with our clients' business objectives.
In this role, you will work in a dynamic, fast-paced environment, collaborating with cross-functional teams to deliver sophisticated marketing solutions that meet the needs of our global client base. Strong communication skills, an agile mindset, and a passion for detailed, results-driven work are essential for success in this role.
Responsibilities
- Campaign Management: Strategize, create, and manage automated campaigns on HubSpot and related tools to drive client objectives.
- Platform Optimization: Ensure optimal performance of automation platforms, manage integrations, and maintain data accuracy across systems.
- Sales Cloud & CRM Alignment: Collaborate with sales teams to integrate HubSpot Marketing Cloud and Sales Cloud, ensuring streamlined lead management and customer engagement.
- Workflow & Cadence Creation: Develop effective workflows and email sequences, tailored to customer segments, to support lead nurturing and conversion goals.
- Data Analysis & Reporting: Use analytics to track campaign effectiveness, report insights, and recommend strategic adjustments.
- A/B Testing & Compliance: Conduct regular A/B testing to enhance engagement, maintain best practices, and ensure compliance with global standards.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum 3 years plus experience is required.
- HubSpot Marketing and Sales Cloud certification required; experience with Salesforce and familiarity with tools like MailChimp and Brevo is a plus.
- Proven experience in setting up and managing workflows and email cadences for business.
- Excellent communication skills and a client-focused approach.
- Ability to work in an agile, agency environment, managing multiple projects for clients across different industries and time zones.
- This role offers a unique opportunity to make a global impact by shaping and enhancing marketing automation practices for some of the world’s leading companies. If you're a detail-oriented marketing automation professional looking to grow within a globally focused, innovation-driven environment.
