User Experience Design Senior Analyst

1 week ago

Hyderabad, India Evernorth Health Services Full time
Purpose:The purpose of this document is to provide the framework for a job description of a CDP Campaign Builder. This is to assist teams hiring for CDP campaign builder roles.This is meant merely to be a framework as all teams will have different needs depending on their current staff/talent pool, existing campaign building resources, and their team's needs out of this role.

CDP Campaign BuilderOVERVIEW:We are seeking a dynamic and detail-oriented individual to join our team as a Customer Data Platform (CDP) Campaign Builder.While previous CDP experience is beneficial and sought, we are open to candidates who bring a strong foundation in marketing technology and campaignmanagement, even if they haven't worked directly with a CDP before.

WHAT YOU WILL BE DOING ?As a CDP Campaign Builder, you'll be creating fantastic customer experiences in our Customer Data Platform, bringing about personalized, context-awareinteractions. Our Customer Data Platform unifies our customer data and makes it available to you to create these experiences, all in one platform.These experiences will be omnichannel, meeting our customers where they're at in the most personalized way possible. While you'll be a hands-on doer inthe CDP, you'll be working a lot with your business a strategy partners to make sure what you're building creates the best experience for our customers as possible.

RELEVANT SKILLSET:Prior experience with marketing technology required, particular those used to create multi-channel marketing campaigns.This could include, but is not limited to, tools such as Adobe Campaign, Adobe Marketo, Salesforce Marketing Cloud, Braze, Klaviyo, and Cheetah Digital.Prior experience with a Customer Data Platform sought, but not necessarily required depending on other relevant experience.Redpoint Global's rgOne platform is particularly relevant, but any prior hands-on CDP experience is a big plus.Example of other CDP vendors where your experience is relevant includes, but is not limited to, Action IQ, Adobe Real-Time CDP, mParticle, Salesforce, Tealium, and Twilio Segment.Segmentation proficiency required.You need to have demonstrated experience in audience segmentation based on customer behavior, demographics, preferences, and other groupings.Journey orchestration experience required.Includes setting up end-to-end recurring journeys with optimization mechanisms like choosing best outreach channel over a period of time based on previous engagement, setting up A/B tests etc.You should be able to speak to how the marketing technologies you've used are able to power personalized experiences or where they've perhaps fallen short in doing so.You should be familiar, comfortable, and passionate about data, including:Familiarity with data mapping, transformation and ETL processes.Proficiency in SQL highly valued: you don't need to be able to write SQL from scratch, but you should be able to interpret statements to assist in troubleshooting.Experience with data governance principles will be highly valued.Understanding of database structures.Experience designing and configuring tests to measure incremental performance as well as configuring metadata to enable their measurement.How data can be used to power personalized experiences.Beyond being a hands-on-keyboard rockstar, you need to be comfortable in continuous conversation with your business partners to understand requirements and requirement changes, while also informing the business strategy based on what's possible in the CDP.To this end, you need to have a positive outlook and collaborative nature, while caring about the nitty gritty details.

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