Channel Marketing Manager

4 weeks ago

Delhi, India Qrata Full time
Position : Associate Manager/Manager - Channel ManagementExperience : 3-4 years of experience on Amazon Platform and overall 6+ years of experience in channel managementLocation : Mumbai

Job Description :

1. Strategic Brand and Range Selection:● Analyse market trends and consumer preferences to strategically identify brandsand product ranges suitable for listing on Amazon.● Collaborate with internal stakeholders such as brand managers, productdevelopment teams, and marketing teams to align brand strategies with Amazon's platform requirements and target audience.

2. Growth Strategy Execution on Amazon:● Develop and execute growth strategies tailored to presence on Amazon,ensuring alignment with overall business objectives.● Utilise marketing investments effectively to drive visibility, engagement, and conversion on the Amazon platform.● Implement tactics to enhance ratings, reviews, and overall brand reputation onAmazon.● Curate and optimise A+ content to improve product discoverability and conversion rates.

3. Vendor Model Evaluation:● Assess different vendor models available on Amazon, including 1P (Vendor Central) and 3P (Seller Central), to determine the most suitable approach for products.● Collaborate with Amazon account managers to negotiate terms, optimise operations, and maximise profitability under the chosen vendor model.

4. Performance Monitoring and Analysis:● Regularly monitor key performance metrics on Amazon, such as sales performance, traffic trends, conversion rates, and customer feedback.● Conduct in-depth analysis to identify opportunities for improvement and areas of optimization within the Amazon channel.● Generate insights and actionable recommendations to drive continuous improvement and achieve growth targets.

Knowledge and Skill / Qualification Requirements :● Bachelor’s degree in business administration, Marketing, or related field. MBA preferred.● Minimum of 3-4 years of experience on Amazon Platform and overall 6+ years of experience in channel management, preferably within the e-commerce sector, with a focus on Amazon.● Strong understanding of Amazon's platform dynamics, algorithms, and best practices.● Demonstrated success in driving growth and optimising performance metrics on Amazon.● Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.● Exceptional communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams.● Detail-oriented with strong organisational and project management capabilities.

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