Marketing Analyst

3 days ago

Delhi, India Code to Couture Full time

Job Description: Applied Marketing Analyst (Omnichannel)

Location: Delhi

Department: Marketing & Growth

Employment Type: Full-time

About the Role

We are seeking an Applied Marketing Analyst (Omnichannel) to help us decode customer behavior across touchpoints and drive smarter, data-led marketing decisions. The role goes beyond channel reporting — you'll analyze the end-to-end customer journey, evaluate ROI across digital and offline channels, and recommend strategies to maximize customer lifetime value.

This role is ideal for someone who thrives on connecting the dots between data, marketing strategy, and real-world business impact.

Key Responsibilities

Omnichannel Marketing Performance

Measure and report marketing effectiveness across digital (Meta, Google, SEO, Email, CRM, Affiliates, Marketplaces, etc.) and offline (retail, events, PR, influencer, ATL/BTL) channels.

Build cross-channel dashboards and attribution frameworks to understand the true impact of each touchpoint.

Analyze funnel performance across awareness, engagement, conversion, and retention stages.

Applied Analytics & Modeling

Apply Media Mix Modeling (MMM), regression analysis, and attribution models to assess ROI across channels.

Conduct cohort and CLV analyses to understand customer value and retention drivers.

Forecast marketing outcomes under different budget allocations and campaign strategies.

Optimization & Experimentation

Run A/B and multivariate tests across multiple channels to validate strategies.

Identify high-performing audiences, messages, and channels for scaling.

Provide actionable insights to optimize spend, creative performance, and campaign sequencing.

Customer Journey & Insights

Map customer journeys across touchpoints and recommend interventions to reduce drop-offs.

Partner with CRM and retention teams to personalize experiences across channels.

Segment customers by demographics, behavior, and lifecycle stage to guide omnichannel engagement.

Collaboration & Business Impact

Work closely with marketing, product, retail, and operations teams to align omnichannel strategies.

Present data-driven insights to leadership with clear recommendations on growth levers.

Support GTM (go-to-market) campaigns and brand initiatives with analytics-backed strategies.

Qualifications & Skills

Bachelor's/Master's degree in Marketing, Business Analytics, Statistics, or related field.

3–6 years of experience in marketing analytics, omnichannel strategy, or growth consulting.

Proficiency in Excel/Google Sheets and BI tools (Tableau, Looker, Power BI, etc.).

Hands-on experience with ad platforms (Meta, Google Ads, Programmatic) and CRM tools.

Strong knowledge of attribution modeling, MMM, and customer journey analysis.

Comfort with SQL and analytical tools (Python/R preferred) for advanced modeling.

Strong presentation/storytelling skills — able to simplify complex insights for decision-makers.

Desired Attributes

Strong understanding of consumer behavior in multi-touch environments.

Ability to link short-term campaign metrics with long-term brand and growth goals.

Curious, proactive, and eager to experiment across new marketing channels.

Effective communicator and collaborator across marketing and business teams.

What We Offer

Competitive salary and growth-linked incentives.

Exposure to cutting-edge omnichannel marketing strategies across digital and offline.

Opportunity to directly influence budget allocation and growth outcomes.

  • A fast-paced, collaborative environment with high visibility to leadership.

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