Marketing Advertising Specialist

2 weeks ago


india PW (PhysicsWallah) Full time

Job Role:- Amazon Ads Specialist


Job Overview:

As an Amazon Ads Specialist, you will be responsible for managing and optimizing advertising campaigns on Amazon Platform to drive sales, and achieve key performance indicators (KPIs). The ideal candidate should have a strong understanding of Amazon's advertising tools and the ability to adapt to the evolving landscape of e-commerce.


Key Responsibilities:

1- Campaign Setup and Management:

  • Create, manage, and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Display Ads.
  • Conduct keyword research and targeting to enhance campaign performance.


2- Performance Analysis:

  • Regularly analyze campaign performance data using Amazon and third-party analytics tools.
  • Identify trends, insights, and areas for improvement, adjusting strategies accordingly.


3- Budget Optimization:

  • Manage advertising budgets effectively to achieve maximum return on investment.
  • Make data-driven recommendations to optimize budget allocation for different campaigns.


4- Competitor Analysis:

  • Stay informed about competitor activities on Amazon and adjust strategies to maintain a competitive edge.
  • Implement benchmarking and analysis to identify market trends.


5- Collaboration:

  • Work closely with cross-functional teams, including marketing, and product teams, to align advertising efforts with overall business goals.
  • Collaborate with creative teams to develop compelling ad content.


Qualifications:

  • Bachelor's degree
  • Proven experience in managing Amazon advertising campaigns, with a strong track record of achieving KPIs.
  • In-depth knowledge of Amazon's advertising platform, tools, and best practices.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Good communication and collaboration skills


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