Martech integration specialist

4 weeks ago

Bangalore, India Maino.ai Full time

Role Overview We are looking for a Marketing Technology Specialist who has hands-on experience in event tracking, analytics, and ad tech integrations . You will play a crucial role in setting up and debugging event flows across multiple platforms to optimize our clients’ marketing journeys. Key Responsibilities ✅ Tag Implementation & Tracking: Set up and manage Google Tag Manager (GTM) , GA4 tags , Google Ads tags , and Meta pixels , Meta CAPI , SDK events Debug and validate event flows using tools like GTM preview, Meta Event Debugger, and Google Tag Assistant. ✅ Event Creation & Debugging: Define, configure, and test marketing events across web and mobile . Ensure proper event mapping to analytics and attribution platforms. Work closely with developers and marketing teams to troubleshoot event-related issues. ✅ MMP (Mobile Measurement Partner) SDK Integration: Implement and manage MMP SDKs (Apps Flyer, Adjust, Branch, etc.). Track app installs, in-app events, and ensure correct attribution for paid marketing channels. ✅ Ad Tech & Attribution: Ensure data integrity between ad platforms, analytics tools, and MMPs. ✅ Client Collaboration & Optimization: Work with multiple clients to set up, monitor, and optimize event tracking strategies . Help refine marketing data pipelines for better campaign insights and optimization. What We’re Looking For 1+ years of experience in Mar Tech / Marketing Analytics . Strong knowledge of GTM, GA4, Google Ads tags, Meta pixels . Hands-on experience with event creation, debugging, and troubleshooting . Familiarity with MMP SDKs (Apps Flyer, Adjust, etc.). Understanding of digital ad tracking, attribution models, and performance marketing metrics . Ability to work with cross-functional teams (developers, marketers, and analysts). Problem-solving mindset with strong attention to detail. Bonus Points ✨ Experience with server-side tagging . ✨ Understanding of data layers and event schema . ✨ Prior experience with client-facing roles in a marketing agency .

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