Creative strategist

1 week ago


Maharashtra, India K9 Vitality Full time

Job Description About K9 Vitality K9 Vitality is one of India’s fastest-growing D2 C pet wellness brands, trusted by 25,000+ pet parents . We create vet-approved, natural supplements for dogs, focusing on gut health, joint care, and skin & coat health. Our mission is simple: help dogs live healthier, happier lives—while giving their parents peace of mind. We’re now looking for a Creative Strategist to own and lead our paid ads creative strategy end-to-end . This is a full-time, remote role for someone who understands the science of great ads, thrives in fast-paced environments, and—most importantly—is a dog parent who genuinely cares about pet health. What You’ll Do You’ll own the creative engine that powers our paid media. This means: Deep Customer Understanding Lead ongoing research into pet parent needs: review mining (our reviews, competitor reviews, Amazon, Reddit, Tik Tok comments, etc.), audience insights, and pain point mapping. Build frameworks that identify stages of awareness (problem aware, solution aware, unaware) and translate them into actionable ad concepts. Creative Strategy & Frameworks Develop SOPs from scratch for creative strategy: research, concepting, testing, and performance analysis. Translate insights into a clear roadmap of creative angles, hooks, and concepts. Track what’s tested vs. untested, learnings, and iteration pathways. Ad Creative Leadership Own the creative direction across static ads, carousels, GIFs, short/long-form videos . Write and refine ad copy (hooks, body, CTAs) with a direct-response mindset. Review briefs and assign tasks to graphic designers & video editors. Ensure every output is performance-focused, not just pretty. Understand what makes a scroll-stopping visual or video perform. Performance Marketing Alignment Partner closely with the growth team to align creatives with performance KPIs (CTR, CVR, ROAS, Hook Rate, Thumbstop Rate, Watch Time). Constantly diagnose creative performance, spot patterns, and propose next steps for scaling winners and cutting losers.


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