Senior Marketing Manager
3 weeks ago
We are looking for someone who has at least 3 years of Series A or Series B experience in a startup and is hands on.
Responsibilities
- Set the strategic direction for FinbotsAI, to meet its brand & business objectives.- Manage and lead content development strategy and execution for FinbotsAI’s website and social media channels.- Drive inbound leads through a mix of organic brand building and paid marketing strategies.- Work closely with the sales function to develop materials and digital strategies to maximize conversions and nurture leads.- Develop holistic marketing campaigns and strategies for major product launches & developments.- Develop a reporting dashboard for senior management.- Grow the FinbotsAI brand through accelerators, events, and awards participation.- Plan and execute the public relations strategy.- Develop and drive the Partnership strategy & engagement model.- Oversee the budget and ongoing marketing spends.
Qualifications
- 5 to 8 years of experience in any 2 of these fields: Paid marketing, PR, Social media marketing, Long-form content development and SEO.- At least 3 years’ experience managing and leading a team.- A positive attitude and willingness to learn and try new things.- Be comfortable using new digital tools and technologies.- Be comfortable in picking up complex, technical topics (credit risk/lending).- Fluent in English.- Be comfortable working with colleagues in different regions and time zones.- The role is based in Hyderabad, India OR Singapore and is office-based.
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