Brand & Digital Marketing Manager

About Us

Thread to Form is a home décor brand built on craftsmanship, design, and cultural inspiration. We design and deliver products that bring warmth, beauty, and meaning into homes. With a growing presence in the US, Europe, Middle East, and Australia, we're expanding our digital marketing team to strengthen our global customer experience.

About the Role

We are looking for a Brand & Digital Marketing Manager who will own all customer-facing brand touchpoints across digital channels. From social media and email campaigns to website visuals and seasonal launches, you will ensure our brand is consistently represented with excellence.

This is a hands-on, end-to-end role: you will plan, execute, and measure digital campaigns that drive engagement, retention, and e-commerce growth. Success in this role means delivering measurable improvements in KPIs while elevating our brand storytelling.

What You'll Do

Digital & E-Commerce Marketing

Build and manage the marketing calendar across product launches, seasons, and holidays.

Own Klaviyo email marketing: segmentation, flows, newsletters, promotions, and reporting.

Oversee website merchandising updates: banners, collection landing pages, and seasonal creatives.

Coordinate storytelling across email, social, and on-site experiences

Brand Management & Content

Ensure all visuals, copy, and campaigns reflect our home décor brand identity.

Collaborate with designers, photographers, and creative partners to deliver strong campaigns.

Maintain consistent voice, visuals, and style across every channel.

Growth & KPIs

Be accountable for KPIs including:

Social media audience growth and engagement

Email list growth, open rates, CTRs, and conversions

E-commerce conversion rate, repeat purchase rate, and campaign-driven revenue

Track results, prepare reports, and use insights to optimize strategy.

Experiment with new channels, formats, and tactics to maximize ROI.

Execution & Ownership

Lead campaigns end-to-end: ideation → planning → execution → analysis.

Act as the single point of accountability for all customer-facing brand marketing.

Manage timelines and cross-functional collaboration to ensure flawless delivery.

What We're Looking For

4+ years of experience in digital marketing / brand management, ideally in e-commerce or lifestyle/home décor.

Hands-on experience with social media, Klaviyo (or similar email platforms), and e-commerce merchandising (Shopify preferred).

Strong creative sensibility with an eye for design and storytelling.

Data-driven mindset with a track record of delivering KPI growth.

Excellent project management and organizational skills.

Comfortable working independently and taking ownership of results.

What We Offer

The chance to shape the digital presence of a growing global home décor brand.

Creative freedom to experiment with new campaigns and formats.

Collaborative, founder-led environment with direct impact on brand growth.

Perks & Benefits:

CTC : 50,000 INR

Work timing: 10 AM to 7 PM

Weekends off (Saturday & Sunday)

Opportunity to work on lead generation projects

Annual performance appraisal and growth opportunities

Supportive work environment and learning opportunities

Success in This Role Looks Like

Campaigns are launched seamlessly, on time, with consistent branding.

Customers experience a premium, cohesive journey across social, email, and website.

Measurable growth in social media, email performance, conversions, and revenue.

Apply Now

If you're passionate about brand storytelling, e-commerce, and home décor—and love seeing ideas through from concept to execution—we'd love to hear from you.