Marketing Automation Specialist

3 weeks ago

Chennai, India Merit Data & Technology India Full time

Role: Team Lead / Assistant Service Delivery Manager - Marketing Automation

Experience: 6 to 12 years

Location: Chennai

CTC Offered: 12lpa to 15lpa (depending on experience)


Roles & Responsibilities

 Be the inhouse expert for all marketing operations tasks especially on email automation and campaign management

 Analyse digital marketing campaign performance and suggest improvements in marketing strategies

 Strong project management skills and demonstrated ability to execute successful projects with minimal guidance in a fast paced and dynamic environment

 Proactively identify troubleshoot and resolve issues by working with internal teams and the client

 Set and track targets for the team Performance Management KPIs deliverables drive improvements bring innovation and strong customer satisfaction

 Display in depth knowledge and understanding of business needs with the ability to establish maintain high level of customer trust and confidence

 Manage PL for the project and continuously innovate to induce efficiency and reduce cost  Prepare reports for the management team and the clients

 Research and discover methods to increase efficiency automation  Build an open communication environment for the team

 Coordinate with internal and external stakeholders

 Maintain consistent communication between client management and the team members  Handle escalations within the time frame as stipulated by the client Essential Skills Experience  Strong understanding of automation best practices and a solid blend of analytical and creative skills with a history of creating effective campaigns

 Extensive exposure to email and digital marketing execution and best practices

 Strong project management skills and demonstrated ability to execute successful projects with minimal guidance in a fast paced and dynamic environment  Demonstrated strong knowledge of HTMLCSS especially in email applications

 Working knowledge of SQL for running database queries  Excellent organizational skills multitasking and strong attention to detail


About Merit Merit is a London-based company where the teams are using cutting-edge technologies. We have our technology hubs in Chennai, Mumbai, and London. Merit is an AI-driven technology business, specialising in data collection, enrichment and data engineering. We excel at data; collecting, refining and interpreting information and managing data into diverse data platforms and systems. We underpin some of the world’s most trusted B2B brands with our proprietary data management systems and data solutions. We build resilient and scalable Cloud and on-prem solutions, ranging from simple web applications to large-scale enterprise data applications. For more information, kindly login to the below link Website:

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