Head of Digital Marketing
7 days ago
Job Responsibilities:
· Oversee intake and execution workflow for digital marketing and lead generation activities in partnership with cross-functional internal stakeholders
· Generate leads from every possible source while controlling overall ROI and manage monthly, quarterly and annual budgets for the Marketing department
· rack, report and optimise key business metrics across different channels using a variety of tools
· Experience in SEO, SEM, Google Adwords, Google Analytics
· Managing Different lead generation Marketing tools like- Whatsapp Campaigns, E mail marketing, FB Ads, Google ads, Youtube Marketing etc
· Own digital content metrics and content development processes
· Lead our social media strategy and expand social media presence by identifying new channels and opportunities.
· Work with agencies, influencers to define brand awareness and engagement goals for online activities
· Understand our target group perfectly and translate that knowledge to create the perfect targeting across all digital channels
· Researching and analysing performance drivers to improve future campaign profitability/growth and contributing towards yearly marketing budgets, KPIs and sales forecasts
·Create and maintain detailed documentation including operational processes, workflows, and training documents.
Preferred profile
· Bachelor degree required.
· 5+ years of hands-on digital marketing experience in Agency + Client handling
· Experience in multi-channel marketing management.
· Experience delivering KPIs, measurable output and financial results.
· Excellent project management, communication and people skills
· Strong prioritization and time management skills, with a high degree of flexibility
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