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Digital Marketing Director
2 months ago
About the role (Key responsibilities areas)Build upon the core marketing strategy, marketing concepts, & campaigns to deliver on business objectives.Come up with new ideas for internal and external campaigns that would appeal to the masses and manage the brand's identity and presence.Define, execute, and reinforce Maagicmind’s purpose, mission, and values; position the brand as a thought leader while working closely with the founding team.Conduct market research and personas and build GTM strategies with management to make informed decisions on growth strategies.Identify growth opportunities in the B2B funnel and execute online and offline marketing campaigns customized to fill and grow the lead pipeline with high-quality leads.Organize department meetings, conduct personnel reviews, and attend managerial meetings.Identifying and building relationships with key partners and stakeholders, such as media outlets, industry influencers, and other organizations that can help promote the company's products or servicesAccount based outreach to the relevant prospect usingMeasure the performance and assess all campaign activities against goals (ROI and KPIs) and adjust strategy & activities to achieve them.Report on the effectiveness of marketing campaigns using predetermined KPIs; monitor metrics that affect our website traffic, conversion, and retention (e.g., reduce churn rate).Handle the end demand generation process with both Inbound and Outbound activities
Key Performance IndicatorsNumber of MQLsNumber of SQLsValue of New Client New BusinessInbound Vs Outbound ContributionSocial Media Following
RequirementsA proven track record in growing companies and leading dynamic & fast moving teams.You have a minimum of 9 years of experience in marketing, including in-house performance marketing experience in IT/ITES organizations.9 years of experience managing, coaching, and scaling high-performance marketing teams. Strong communication skills with your team and to consumers.Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media,
Outreach activities, and/or display advertising campaignsShould have worked in both top of the funnel (lead gen with paid campaigns) and bottom of the funnel (lead nurturing with email)Experience developing, executing, and measuring lead generation and nurture programmes for a B2B audience.May have worked on ABM platforms and CRM tools like Freshsales, Apollo, 6sense or more.
Incentive plan
A variable pay of Annual Bonus of 15% will be added into the CTC which will be based on the total business growth driven by the marketing team.
