Digital Marketing Director

4 weeks ago


Kolkata, West Bengal, India Sundew Full time

Sundew, a pioneer in digital transformation, boasts a rich legacy of excellence. Our core competencies lie in digital strategy, application development, and product engineering.

As we continue to grow, we seek seasoned Lead Digital Marketing professionals to steer our Digital Strategy and Marketing projects. The ideal candidate will possess extensive experience with USA-based customers, demonstrating a track record of delivering meaningful ROI and Strategy Planning achievements.

Given our focus on the US insurance industry, a strong understanding of US insurance perspectives is an added advantage.

Key Responsibilities:

  • Develop and execute diverse digital marketing campaigns on social media, email, SEM, and content marketing channels.
  • Manage and grow the company's presence on social media platforms like Facebook, Twitter, and Instagram.
  • Collaborate with the creative team to design ad creatives and copy that drive engagement and conversions.
  • Analyze and report on campaign performance, making data-driven recommendations for improvements.
  • Monitor competitors' strategies, performance, and online presence and devise effective strategies to surpass them.
  • Thoroughly understand and utilize key performance metrics (CPM, CTR, etc.) to monitor and improve campaigns.
  • Ability to manage multiple projects and prioritize tasks effectively.
  • Optimize website content for search engines to improve organic search rankings.
  • Understand and implement technical SEO audits using SEMrush, Ahref, and GSC.
  • Timely execution of SEO strategies to meet the client's business targets.

Key Requirements:

  • 4+ Years of experience in the IT Services Industry.
  • Require experience in diverse international markets across various domains.
  • Bachelor's degree in Marketing or related field.
  • Excellent understanding of digital marketing concepts.
  • Certifications in Digital Marketing (Google Digital Marketing & E-commerce Professional Certificate and SEMrush Content Marketing) are necessary.
  • Knowledge of SEO, SEM, social media advertising, and content marketing strategies.
  • Ability to manage multiple projects simultaneously.


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