Alpha Tribe | Marketing Content Manager | india

1 week ago

india Alpha Tribe Full time

Experience : 3-5 years in content marketing or digital marketing, preferably in the finance or stock market domain.



Key Responsibilities


1. Content Strategy :

Develop and execute a content marketing strategy to attract and engage retail investors.

Plan content calendars, aligning with the app’s features and market trends.

2. Content Creation :

Create high-quality, SEO-optimized blog posts, social media content, newsletters, videos, and more.

Simplify complex stock market updates into engaging, actionable content.

Collaborate with designers and video editors to produce visually appealing materials.

3. Community Engagement :

Build and manage Alpha Tribe’s social media presence (Twitter, LinkedIn, Instagram, YouTube).

Create interactive posts (polls, quizzes, user challenges) to foster community engagement.

Feature user stories, testimonials, and success case studies.

4. Market Insights :

Research market trends and company updates to develop relevant, timely content.

5. Outreach and Collaboration :

Partner with influencers, bloggers, and stock market experts to expand reach.

Collaborate with the product team to showcase Alpha Tribe’s features in content.

6. Analytics and Optimization :

Monitor content performance (traffic, engagement, app downloads) and optimize strategies accordingly.

Conduct keyword research to improve SEO and app discoverability.

7. Campaign Management :

Develop and execute email marketing campaigns, webinars, and paid content promotions.

Collaborate with the performance marketing team to ensure content aligns with UAC campaigns.


Qualifications

• Proven experience in content marketing, with a portfolio showcasing blogs, social media, or campaign success.

• Strong understanding of Indian stock markets, retail investors, and financial concepts.

• Exceptional writing and storytelling skills, with the ability to simplify complex topics.

• Hands-on experience with SEO tools (Ahrefs, SEMrush), Google Analytics, and social media platforms.

• Ability to analyze data and make data-driven decisions for content optimization.

• Familiarity with tools like Canva, Mailchimp, Buffer/Hootsuite, and WordPress.


Preferred Skills


• Knowledge of retail investor behavior and trends.

• Experience with app marketing or fintech platforms.

• Background in finance or a related field.


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