Performance Marketing Manager
5 days ago
We are seeking a highly motivated and experienced Associate Manager/Manager to join our brand partner's D2C Marketing team. The successful candidate will play a pivotal role in executing strategic initiatives to drive customer acquisition, retention, and revenue growth through various digital channels.
About the brand : An Indian health and wellness brand that specializes in providing men with products and services tailored to their physical, sexual, and mental well-being.
Key Responsibilities :
Performance Marketing:
- Plan and execute performance marketing campaigns across digital channels, including Google, Meta (Facebook & Instagram), Criteo, and Taboola.- Manage the end-to-end lifecycle of campaigns, from setup to monitoring, optimization, and reporting.- Optimize advertising budgets to ensure maximum efficiency and a strong return on ad spend (ROAS).
Conversion Optimization:
- Continuously A/B test and optimize landing pages, user flows, and conversion paths to improve conversion rates.
Customer Engagement:
- Implement and manage end-to-end user journeys using WebEngage, focusing on reducing drop-offs, cross-sell/upsell strategies, and post-purchase engagement.- Leverage WhatsApp marketing through Interakt to re-engage existing customers and drive repeat purchases.
Experimentation and Strategy:
- Stay updated on industry trends, emerging technologies, and competitive strategies.- Experiment with new marketing channels and tactics, such as Snapchat, Twitter, Unity, and Ironsource, to expand beyond traditional platforms.
Collaboration:
- Work with cross-functional teams, including tech, design, and content, to ensure seamless execution of marketing campaigns.
Eligibility & Qualification :
1. Ad Platform Expertise: In-depth knowledge of Google and Meta ad platforms, including customer audience capabilities, campaign types, and selecting campaigns aligned with business objectives. Prior experience managing ads spends worth INR 30 to 50 Lacs for a D2C brand is crucial.2. D2C Operations: Expertise in D2C tools like Shopify, Meta Ads, WebEngage, and Interakt.3. Marketing Analytics: Proficiency in tools like Google Analytics and MarTech platforms (e.g., Clevertap, WebEngage).4. Analytical Skills: Strong ability to interpret data, derive actionable insights, and make data-driven decisions.5. Attention to Detail: Passion for staying up-to-date on industry trends and best practices.
This role offers a fantastic opportunity to be part of a dynamic team and contribute to the growth of a leading D2C health and wellness brand.
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