Head of Video Content Production| High growth-stage firm
3 weeks ago
About Our Client
A leading health tech player with 40+ clinics and is on track to open 200 clinics by next yearJob Description
Pre-Production
● Research topics, category myths to draw fact based insights
● Convert insights into marketing narratives and compelling creative angles
● Build a content calendar with diverse content pieces that breaks the content fatigueProduction
● Direct and coach non-actors: customers, clinic doctors, health experts, and founders
● Develop real, documentary-style content - interviews, explainer vlogs, story-led reels
● Ensure strong "reason-to-believe" to appeal to audience that yearns for "show me the proof"
Post-Production
● Shape raw, candid footage into curiosity-driven stories using AIDA framework
● Use B-rolls, on-screen text, and music to heighten relevance and impact
● Craft thumb-stopping headlines, scroll-stopping 3-second hooks and storyline that raises desire to act
● A/B test creative variants to identify winners
Performance
● Collaborate tightly with the performance marketing team
● Study CTR, watch time, engagement, and lead quality
● Identify what's working - and evolve your editorial strategy accordingly
Team Management
● Lead internal content team:- Creative Directors, Producers, Editors, Writers
● Manage external vendors:- VO artists, anchors, influencers, camera crews
● Use methodical workflows to ensure production quality, volume, and delivery timelines are consistently met
● Instill a performance-first mindset in the team while nurturing creativity and speed
The Successful Applicant
A successful Head of Video Content should have:
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Mumbai, India Michael Page Full timeOpportunity work with high-growth stage health-tech platform Opportunity to head the entire content vertical for the firm About Our Client A leading health tech player with 40+ clinics and is on track to open 200 clinics by next year Job Description Pre-Production● Research topics, category myths to draw fact based insights● Convert insights into...
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