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Head - Brand & Communication

3 months ago

Bangalore Urban, India Onsurity Full time

Onsurity is a rapidly growing employee healthcare benefits platform that provides flexible and customized healthcare subscriptions for SMEs, start-ups, and enterprises. We believe that access to healthcare benefits shouldn’t be a luxury. It is this philosophy that has strengthened our commitment to making healthcare affordable and accessible for all.

Our subscriptions include discounts on medicine orders, health checkups, fitness plans, free doctor teleconsultations, and insurance, among other benefits. We believe in inclusivity which means our plans are not limited to full-time employees. We also cover contractual workers, interns, freelancers, and consultants.

We encourage you to read more about us at . You can also find us on LinkedIn, Instagram, and YouTube.


Below are stories that define our journey and showcase our commitment to democratizing healthcare across the country.

  • Onsurity is providing healthcare membership to SMEs with as low as three employees
  • The Journey Of Startups: Journey Onsurity
  • Cricketer Anil Kumble backs Onsurity as strategic advisor
  • Onsurity partners with Gulf Oil to offer healthcare to 10,000 truckers
  • 83% Indian Employees Unaware Of Employer-Provided Healthcare Benefits, Says Study


We were also featured in the first season of Disney+ Hotstar's remarkable series, The Great Indian Disruptors.


Our strategic partner and investor, cricketing legend Anil Kumble, is actively involved in our mission to make healthcare more accessible. Anil Kumble recently graced us with his presence at Onsurity’s Bengaluru office and engaged with our employees. He is passionate about our mission and has played an instrumental role in our journey so far.


Recently, Dun & Bradstreet India acknowledged our mission and conferred us with the Dun & Bradstreet Start-up 50 Trailblazer 2023 award.


Onsurity is a trailblazing HealthTech company, dedicated to offering comprehensive employee healthcare on a monthly subscription basis, specifically tailored for SMEs, MSMEs, Startups, and expanding businesses. With our reach spanning over 5000 businesses and impacting 1+ million lives. We leverage cutting-edge technology and a customer-centric approach to transform the way healthcare services are accessed and delivered.

Key Objectives:


1. Build brand love and affinity:

  • Develop and execute a comprehensive brand strategy
  • Create engaging brand narratives and messaging frameworks
  • Establish a consistent brand voice across channels
  • Lead social media strategy and content creation

2. Foster positive brand imagery:

  • Develop and execute stakeholder engagement strategies
  • Create impactful thought leadership content
  • Foster a strong brand community
  • Plan and execute events, webinars, and activations

3. Drive employee brand advocacy:

  • Develop and execute internal communications strategies
  • Create engaging employee experiences and programs
  • Foster a strong employer brand
  • Lead employee ambassador programs

4. Manage brand assets and design:

  • Oversee brand asset creation and maintenance
  • Lead and mentor a team of designers and creatives
  • Ensure brand consistency across all touchpoints

5. Monitor and measure brand performance:

  • Track and analyze brand metrics and sentiment
  • Provide insights and recommendations for brand growth


Additional Responsibilities:


  • Lead and manage the communications team
  • Collaborate with cross-functional teams (marketing, product, sales)
  • Develop and manage budgets for brand and communications initiatives
  • Stay up-to-date with industry trends and best practices


Requirements:


  • 8-11 years of experience in brand management, communications, or marketing
  • Proven track record of building and maintaining strong brands
  • Excellent storytelling and narrative-building skills
  • Strong understanding of the Indian market and insurtech industry
  • Familiarity with digital marketing channels and analytics tools


Nice-to-Have:


  • Experience working with contemporary brands and startups
  • Knowledge of design thinking and brand architecture
  • Familiarity with social media management tools and platforms