Agm-prepaid marketing

Role-AGM-Prepaid MarketingJob Level/ Designation-M2Function / Department-MarketingLocation-MAHJob PurposeManage and grow prepaid revenue business for the circle by leveraging pillars of growth and grow subscriber base through effective retention strategies.Driving Customer Upgrades, Customer Engagement, UL/Non UL Net Additions and Tertiary upliftment through the UL & Non UL product interventionsKey Result Areas/AccountabilitiesWith almost 80% of circle revenue dependent on prepaid business, the role of prepaid lead becomes critical as we look to penetrate in priority markets (Metro and 4 G towns) and challenge competition. Key accountabilities of the roles include:-Drive crucial revenue agenda for the circle through effective Un R techniques (drive UL% / grow PF/ drive Combo Voucher / Combo to UL conv/ drive recovery% from decay base /monitor and grow ARPU).Continuously monitor and dialogue with CVM BDM to maximize revenue agenda through 121 campaigns.Responsible for Subscriber Net Additions & Revenue Earning Subscribers on Unlimited & Non Unlimited PortfolioBe part of Monthly/Quarterly/Annual Revenue Planning team with designing marketing initiatives on the samePlan and Execute Usage & Retention initiatives along with CVM team and Sales teamIdentify market trends and Key opportunities for better execution of Prepaid products in different geographies across MAHProduct Launch for UL & non UL | working in coordination with IN team & UAT team along with formulating GTM Planning & communication plan for New productsAnalysis of Product Interventions with BI teamCompetition TrackingCore Competencies, Knowledge, Experience· Exposure to 121/ CVM process handling shall be added advantage.· Excel/SAS/BI· Understanding of Prepaid Charging Systems (IN/IT)Must have technical / professional qualifications· MBA from reputed institute with 7+ years of work experience· Analytical and Data crunching skills.· Knowledge of MS Excel· Communication and presentation skills