Content Marketing Statergist

2 weeks ago

Coimbatore, India Vtail Commerce Private Limited Full time

Job Title:

Content Marketing Strategist – D2C

Job Summary:

We are looking for a
creative and data-driven Content Marketing Strategist
to strengthen our
Direct-to-Consumer (D2C) brand presence
. The role involves building and executing a content strategy that drives awareness, engagement, and conversion across digital channels. You will be responsible for shaping the brand voice, storytelling, and ensuring content aligns with business goals.

Key Responsibilities:

  • Develop and implement
    end-to-end content strategy
    tailored for D2C growth.
  • Plan and manage content across
    websites, blogs, social media, email, SMS, WhatsApp, and e-commerce platforms
    .
  • Collaborate with
    designers, video creators, and performance marketers
    to deliver impactful campaigns.
  • Build
    content calendars
    aligned with product launches, campaigns, and seasonal promotions.
  • Craft compelling
    product stories, ad copies, landing page content, and brand narratives
    .
  • Optimize content for
    SEO, engagement, and conversion
    .
  • Leverage
    consumer insights and analytics
    to refine messaging and improve performance.
  • Manage influencer/content collaborations and
    UGC-driven campaigns
    .
  • Ensure consistency in
    tone, voice, and brand guidelines
    across all touchpoints.

Requirements:

  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • 3–6 years of experience in
    content marketing for D2C/e-commerce brands
    .
  • Strong writing, editing, and storytelling skills.
  • Experience in
    SEO, keyword research, and digital content optimization
    .
  • Familiarity with tools like
    Canva, Figma, HubSpot, WordPress, Shopify, Klaviyo, or similar
    .
  • Ability to work cross-functionally with marketing, design, and product teams.
  • A portfolio of content work demonstrating creativity and measurable results.

Key Skills:

  • Brand Storytelling & Copywriting
  • Content Strategy & Planning
  • SEO & Digital Content Optimization
  • Social Media Marketing & Engagement
  • Email & Retention Content
  • Analytics & Consumer Insights

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