Facebook & Google Ads Expert
1 month ago
Responsibilities
Manage and optimize existing PPC campaignsPerform Cosmetics industry research to identify trends and industry needs and interestsMust have managed budgets in excess of 20 Lakhs per monthManaged ROI driven ads in D2C industry is mandatoryHelp create PPC strategies including keyword research and analysisImplementation of PPC strategiesCreate performance reports with recommendations for improvementsCoordinating and managing marketing campaigns on Google Ads and Facebook Marketing campaignsAccelerate PPC Marketing using analytical and creative skillsMaximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaignsGood analytical skills to gain high-quality score & improve PPC CampaignsTrack and update traffic patterns through PPC or cost per click, as well as Ads Management on Facebook Ad ManagerDetermine ROI on search marketing effortsManaging Google-Banner Ads, Paid Search Campaigns, setting up and optimizing Paid Search/PPC campaignsTracking of funds in the account and maintain conversions
Required Candidate profile
PPC specialists with relevant experience of 2 – 3 years (experience working with bid management technology) with an understanding of web analytics Google and Facebook Ads SpecialistAbility of implementing new technologies, automation capabilities that enhance SEM effortsAbility to write ad copy and optimize through A/B testingExperience in managing large scale performance-based PPC campaigns on enterprise-levelPPC management platformsExperience in gathering insights from multiple data sources and making informed decisions to improve the performance of search campaigns.
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