Marketing and Communications Lead

The story behind Tetr:
Four years ago, we started Masters Union with a clear mission: to redefine the business
education landscape. We posed a simple question: If aspiring doctors learn from seasoned
physicians and budding lawyers learn from legal experts, why shouldn't future business
leaders learn directly from industry experts?
After all, can a lecture on Accounting 101 truly compare to the hands-on experience of
analyzing real PnL statements?
Today, Masters' Union has an unparalleled curriculum with faculty comprising of Industry
Leaders and practitioners unlike any other in the country. Our academic council includes
CXOs, MDs, Eminent Public Leaders, and even Members of Parliament. In just four years of
operations, our flagship PGP in Technology and Business Management has achieved
remarkable success, surpassing the placement records of esteemed institutions like IIM
Ahmedabad and ISB.
Masters Union is now ranked among the top 2 B-schools in the country based on placement
records.
With our growing global recognition, we realised that the hands-on experience of building
real businesses, which proved to be highly effective for students in India, could offer immense
value to aspiring entrepreneurs worldwide.
Thus, the idea of Tetr was born.
Picture this: a business program that isn't just about textbooks and lecturesit's an
adventure that spans 7 different countries, with each semester bringing a new destination
and a wealth of experience. Imagine studying at iconic institutions like INSEAD, NUS, SDA
Bocconi, and IIT and learning from some of the brightest minds in the business world like Dr.
Edward Rogers (Former Chief Knowledge Officer, NASA), Mr. Faverie Stephane (Executive
Group President, Estee Lauder) and Mr. Saud Swar (CBO, American Express, MENA). From
launching eCommerce ventures in Dubai to tackling tech startups in Silicon Valley, our
students traverse the globe, building businesses and making a tangible impact. At Tetr, the
world is your classroom.
If this excites you, and you resonate with our vision, then wed love for you to come and
build with us.

Were looking for a strategic and hands-on Marketing Communications Lead to own and
elevate our messaging across all channels and formats, internal, external, digital, and offline.
This role combines big-picture thinking with day-to-day content execution, leading the
copywriting and graphic design team, crafting performance-driven marketing assets, and
ensuring our brand voice is strong and consistent across every customer touchpoint.
If you have a sharp eye for storytelling, experience writing compelling ad copy and video
scripts, and a passion for delivering creative that converts, we want to hear from you.
Key Responsibilities
1. Strategic Communications Leadership
Own and lead the integrated marketing communications strategy across web, CRM,
paid media, social, print, PR, and internal channels.
Shape and maintain a unified, persuasive brand voice across touchpoints.
Lead internal communications initiatives to enhance transparency, engagement, and
alignment.
2. Performance Copywriting & Creative Content Development
Write and review ad copy for performance marketing campaigns across Google,
Meta, YouTube, and programmatic platformsfocusing on clarity, CTA strength, and
A/B test potential.
Create persuasive scripts for videos, animations, explainer content, social spots,
and brand films, in collaboration with video producers and designers.
Develop copy and content for websites, brochures, presentations, landing pages, and
lead-gen campaigns.
Translate data and insights into emotionally resonant, action-driving messaging.
3. Team Leadership & Creative Oversight
Lead and mentor a multidisciplinary team of writers and designers.
Oversee the full creative development lifecycle from brief to delivery, ensuring all
work is on-brand, on-brief, and performance-oriented.
Maintain high-quality standards for messaging, tone, design alignment, and
storytelling across formats.

1. Cross-Functional Collaboration
   Work closely with marketing, admissions, product, and academic teams to ensure
   campaign messaging is aligned with institutional priorities and market needs.
   Partner with performance marketers to refine ad copy based on campaign
   performance and audience segmentation.
2. Brand Development & Consistency
   Serve as a guardian of brand voice and visual language, evolving it thoughtfully based
   on business goals and audience insights.
   Ensure cohesive messaging across organic and paid channels, internal and external
   communications.
3. Data-Informed Optimization
   Use performance metrics (CTR, CVR, engagement rates, retention, etc.) to guide and
   improve creative outputs.
   Lead creative experimentation across messaging angles, copy lengths, formats, and
   placements.
   Required Qualifications
   Bachelor's degree in Marketing, Communications, Journalism, or related field
   (Masters preferred).
   5 - 8 years of experience in a copywriting, creative strategy, or communications
   leadership role.
   Proven experience writing high-performing ad copy and video scripts.
   Strong creative judgment with the ability to direct and critique visual assets as well
   as copy.
   Experience managing or collaborating with design, video, and performance
   marketing teams.
   Strong storytelling instincts, with an ability to balance brand and conversion goals.
   Excellent communication and project management skills.
   Love writing copy that gets clicks and builds brand love? Lets talk.