Visual Merchandiser
1 week ago
We believe in fostering a culture of creativity and innovation, giving everyone a voice, and creating opportunities to make a real impact. Join us as we continue to expand and evolve, making fashion accessible and inspiring across India.
Job SummaryWe are seeking a dynamic and creative
Visual Merchandiser
to join our team at GA Apparel. The ideal candidate will have a keen eye for design, a passion for fashion, and the ability to create visually appealing displays that captivate customers and drive sales. As a Visual Merchandiser, you will be responsible for planning and executing in-store displays, window installations, and visual presentations across our retail stores and e-commerce platforms, ensuring a seamless brand experience.
Key ResponsibilitiesVisual Merchandising Strategy:
Develop and implement visual merchandising strategies to enhance brand visibility and drive foot traffic across all retail formats, including MBOs, EBOs, Franchises, and pop-ups.In-Store Displays:
Design, execute, and maintain compelling visual displays that align with the brand’s aesthetics, seasonal campaigns, and product launches.Window Displays:
Conceptualize and create eye-catching window installations that showcase new arrivals, promotions, and key product categories.Store Layouts:
Collaborate with the Store Planning team to optimize store layouts, ensuring a seamless customer flow and maximizing sales potential.Brand Consistency:
Maintain brand consistency across all retail touchpoints, ensuring that visual elements reflect the company’s identity and values.Collaboration:
Work closely with the Buying, Marketing, and Sales teams to align visual merchandising with promotional activities, seasonal collections, and marketing campaigns.Trend Analysis:
Stay updated on fashion and retail trends, incorporating innovative visual merchandising techniques to enhance the customer experience.Training & Development:
Train and mentor store staff on visual merchandising standards, ensuring consistency and excellence across all locations.Performance Analysis:
Monitor and analyze the performance of visual merchandising initiatives, providing insights and recommendations to optimize impact and ROI.E-commerce Visuals:
Collaborate with the e-commerce team to ensure product images, banners, and online visual content align with in-store displays and campaigns.
Qualifications & SkillsBachelor’s degree in Fashion Merchandising, Visual Arts, Interior Design, or a related field.2-5 years of experience in visual merchandising, preferably in the fashion retail industry.Strong creative and artistic skills with a keen eye for design, color, and layout.Excellent knowledge of fashion trends and customer preferences.Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator), CorelDRAW, or SketchUp.Strong communication and interpersonal skills, with the ability to work collaboratively across departments.Highly organized, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.Flexibility to travel to different store locations as needed.
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