Sr Product Manager

Job Purpose

Identify new opportunities/segments to drive the District Program, Single Nodal Agency, Central Nodal Agency  in close coordination with Channel and other Sourcing Channels/Teams. Ensure wallet gain through enabler programs like HNW program, encash opportunities emanating from District level authorities of existing and new customers. Government funds are influenced by Key Decision Makers (KDM) located at district, block and below level for which dedicated program to be driven.

JOB RESPONSIBILITY

Achievement of Business Objectives: Numbers, NAV and FD for District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA).

• To provide business inputs to the Channel & senior management on the District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA) Portfolio: NAV, CIB, Numbers, Inc Val, ATS
• Developing a product proposition and solution for District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA) .
• Opportunity sizing at state level and tracking the same for District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA).
• Focused drive (National/ Regional/ State Specific) to acquire granular business and work in close coordination with RBB, to enhance business footprints.
• To provide direction to all channels by releasing regular updates on the District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA).
• Extensive calling with district level channel level along with regular reviews of the Team to be scheduled for better traction.
• Highlighting the contribution of all channels, trends in sourcing, segment wise sourcing patterns, segregation between for District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA).
• Identify segments from existing data that have high ATS and share the success of channels / zones that have sourced these segments
• Identify top & bottom performing sourcing channels / cluster or zones with low ATS
• Share the data with the Channel and sourcing teams, discuss actionable on the same & execute the actionable in a structured manner
• Identify performing sourcing channels/teams & share as well as replicate their success stories across other sourcing channels/teams
• Running drive at product and channel level
• Tracking success stories and replication of the same across states.
• Liaising with the Solution Team for Solution implementation
• Liaising with Central Team wherever Mandates / LOR required
• Close co-ordination with the Channel, Process Team, Marketing Team
• Global Mailer, Did You Know and Teaser campaigns for Channel and sourcing channels

Exploring new markets and segments

• Work in tandem with the channel to identify new segments and opportunities
• Create a plan along with channel and ensure execution for acquisition of business in identified markets/segments
• Customized Government, Institution and District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA) , product offerings to suit the requirements of identified markets/segments
• Provide internal targets for achieving business in the new market/segment identified for having focused business approach
• Take assistance of seniors in Product or Sourcing Channel
• Provide inputs Government & Institutional Business Solution team for developing new solutions for the Segment
• Work in tandem with other product teams to have a bundled offering for complete product proposition

Customizing Offers

• Help channels customize deals/ accounts by reviewing profitability of each deal, and guide the sourcing channels accordingly.
• Making customized offers & presentation for District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA).
• Liaising with marketing to get translations for offer letter in regional languages as when required.
• Making collaterals and decks for District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA) .
• Provide inputs for Training Content
• Spreading awareness of the product & its value proposition among channels by conducting training of all channels
• Ease documentation process by updating FAQs and updating channels & Regional Document Verification Units (RDVU) on the required documentation
• Ensure compliance of RBI / MHA / NSCI guidelines for respective products

Customer and Field/Client Visits

• Visits to prospective customers with ZH and CH
• Support channel to Ensure primary banking relationship for each customer
• Identify cross sell opportunities during customer visits
• Periodical visits to field/locations and meeting ZH/CH and sourcing channels for collaboration for District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA).
• Prepare customer level and location/cluster level plans for seamless business acquisition
• Implement successes gained in one part of the country and replicate it identified set of clusters/locations

Business updates to senior management and team

• Provide monthly updates on business to seniors in relevant sourcing channel/teams and Product
• Ensure clarity and accuracy of data and MIS
• Work with fincon on streamlining data and MIS on regular basis

Management of Portal and Dashboard

• Management of the Government Portal (Sub Folder) for District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA).
• Regular update on the content in the District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA) section under Government portal.
• All PPT, offer letters and Mandates needs to be updated.
• A dashboard for visibility of the Numbers and Value across states and channel.
• Revision of Brochures / Services & Fees Leaflets / Other Communication Material for customer communication

Competition and Market Analysis

• Understand and evaluating the Market Size/Opportunity and Competition Business Strategies
• Review competition offering on a regular basis
• Update the channels on the overall market opportunity and competition offerings

Candidate Profile:

• Minimum experience of 6 years
• Postgraduate/ MMS / MBA
• Exposure to Product, Sales, Audit, Process and Compliance in Banking
• Sales and Influencing Skills
• Banking Product & Process Knowledge
• Regulatory Knowledge
• Planning and Organizing Skills
• Good Communication Skills
• Knowledge of Competition & Current trends in financial Industry