Product Manager
1 month ago
· Responsible for launching new & strengthening the existing brands in General segment.
· Design & implement Promotional / communication strategies for general segment.
· Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
· Analyze market, sales potential & expenses.
· Work in the Field to evaluate effectiveness of Strategies and formulate new strategies and monitor and motivate
field staff.
· Monitoring business performance and external environment via appropriate tools to deliver corrective action as
required meeting business objectives.
· Explore / Identify potential market segments & new frontiers.
· Accurate management of budgets for the brand.
· Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.
· Customers oriented campaign & special activities.
· Training of salesforce for implementation of promotional strategy, USPs etc.
· Getting quotations, comparing the same, finalizing specifications, placing orders and follow up for delivery of
· promotional items including gifts.
· Understand the basic requirements of artworks for packing material.
· Support and Build a team to achieve team goals Management of external agencies to meet team goals.
· Interaction with sales colleagues (phone calls, personal interaction, meetings etc.).
· Interaction & Negotiation with customers directly through customer visits.
· Key customer Development (CRM activities).
· Liaison with production & supply chain department to ensure availability of stocks as per billing plans.
· Liaison with external agencies to deliver initiatives for the brand.
Desired Profile:
· B.Pharm / B.Sc + MBA with 4 to 8 years’ experience in field & Product Management.
· Strong knowledge of disease areas, Pharma sales & mkt processes
· Should have a strong command over written & verbal communication in English.
· Energetic, organized with Strong technical background.
· Excellent communication skills.
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