Email Outreach Manager

4 weeks ago


India Muvi.com Full time

JD: Email & Outreach Manager


We are looking for email marketing specialists who can generate leads and demand for our products. They should know how to build & manage databases, plan and create an email schedule and calendar, craft email campaigns and generate leads and demand. The person needs to be hands-on with the entire process and also would be required to drive and manage the process with a team member. 


The person should know Pardot or have the ability to pickup the tool fairly quickly based on experience of other similar products. 


Responsibilities:

  • Own, Create & Drive the entire strategy for email outreach, lead nurture, and lead generation.
  • Develop and implement an email outreach and nurture calendar for existing leads (leads, customers, and ex-customers) acquired through our website and various channels.
  • Craft and execute an outreach and lead generation strategy for new databases, utilizing a multi-touch point approach that leverages email, social media (LinkedIn messages), and other relevant channels.
  • Build and cultivate Database : Use online tools to build new databases to which messages can be sent. 
  • Design and automate marketing flows for engaged and non-engaged contacts, driving lead nurturing and conversions through targeted email sequences.
  • Build and maintain a multi-geo, multi-industry email calendar, creating engaging content that fosters strong contact engagement.
  • Manage all contacts within the CRM, ensuring adherence to best practices and data hygiene.
  • Proficiency in CRM tools (Salesforce, Hubspot) is a must, with the ability to maintain and optimize data within the platform.
  • Possess strong analytical skills , responsible for tracking and reporting on various email marketing KPIs and overall campaign performance.
  • Lead and mentor a team of marketing professionals (if applicable).
  • Embrace growth hacking principles to leverage email marketing for lead generation and maximize campaign impact.

Qualifications:

  • 5+ years of experience in email marketing and outreach campaigns.
  • Email Marketing tools and Salesforce Pardot Understanding is a must.
  • Proven track record of developing and implementing successful email marketing strategies that drive measurable results (increased open rates, click-through rates, conversions).
  • Strong understanding of email marketing best practices and compliance regulations (e.g., CAN-SPAM).
  • Strong understanding of the technicalities involved in email marketing framework setup, like Domain DNS records (SPF, DKIM markers etc), Email Warmup, Email limits, Spam and Bounce thresholds. 
  • Excellent copywriting and content creation skills with the ability to craft compelling email copy that resonates with target audiences.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
  • Proficiency in CRM tools (Salesforce or Hubspot) is essential.
  • Strong analytical skills with the ability to track, analyze, and report on email marketing data.
  • Excellent communication, collaboration, and interpersonal skills.
  • Must know HTML as editing email templates is a requirement
  • Must know and understand Google Analytics (GA4) and GTM from setup to 

Bonus Points:

  • Experience with social media marketing (particularly LinkedIn outreach).
  • Knowledge of multi-lingual email marketing strategies.
  • Experience with growth hacking techniques for email marketing.




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