Senior Area Sales Manager
4 weeks ago
About PhonePe Group:
PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
Culture
At PhonePe, we take extra care to make sure you give your best at work, Everyday And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us
Job Description
Job Objective: Mass offline team focuses on driving PhonePe acceptance at offline merchants across
urban and rural markets across the country. The Sr.ASM is responsible for building and maintaining a
strong relationship with the Merchants, DSAs and sales executives. The role also requires developing a
keen and sharp understanding of local merchant/customer’s needs and hence, driving PhonePe
transactions based on both brand positioning and local requirements. The incumbent will be responsible to
set up and drive the team to achieve the acquisition & quality targets.
Reporting Matrix: The role will report to the Zonal Head and will have 8-10 Territory Sales Managers as
direct reports and 70-80 business development executives as indirect reports.
Responsibilities
Business Growth:
● Grow distribution and market share in the assigned area of operations
● Identify, interact and develop DSAs to align and drive business in the market
● Synthesise inputs on local competition from TSM and verify for authenticity across geography. If a
local initiative is identified then formulate and launch counter-strategy
● Analyse data and identify improvement areas, corroborate through market visits to identify sweet spots
for performance
● Benchmark and compare performance with territory to broad base good practices
● Plan market size, span & geographies for TSM / TL / BDE / FL’s
● Should be able to device the best methods for communication of plans/targets to the team so that
there is minimum expectation vs delivery gap
● ability to understand formats/data so as to gather right information,viz, in cases when we want them
to do surveys and develop insights
Stakeholder Management:
● Handle merchant escalations in market & partner with various internal stakeholders to resolve them
● Partner with cross functional teams like Marketing, Sales Capability and HR to ensure appropriate
levels of market collaterals, headcount, onboarding experience, etc.
● Implement processes and metrics for tracking progress and setup review mechanisms with all the
stakeholders
● Ensure payouts to and from DSA are done as per process and timelines including accurate
calculations and disbursement.
People Management:
● Drive hiring of TSM, BDEs & RTLs to ensure 100% manning in the team
● Onboard the new team members and help them assimilate PhonePe ways of working
● Participate in performance appraisal process sharing insights about the team
and sharing relevant feedback with team members for their growth &
development
● Coach TSMs regularly to allow them to better manage the input and output deliverables of BDEs
● Understand the reasons of exit and take corrective action to reduce attrition
● Drive team level R&R and engagement practices
Quality Management:
● Monitor quality parameters like KYC, PFB usage to identify gaps, & initiate corrective action.
● Validate audits conducted by TSMs and evaluate the process followed & inputs shared by TSM
● Monitor performance on compliance parameters to ensure zero deviation
PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy-
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