Creative strategist – paid ads

Job DescriptionAbout K9 Vitality K9 Vitality is one of India’s fastest-growing D2 C pet wellness brands, trusted by 25,000+ pet parents. We create vet-approved, natural supplements for dogs, focusing on gut health, joint care, and skin & coat health. Our mission is simple: help dogs live healthier, happier lives—while giving their parents peace of mind.We’re now looking for a Creative Strategist to own and lead our paid ads creative strategy end-to-end. This is a full-time, remote role for someone who understands the science of great ads, thrives in fast-paced environments, and—most importantly—is a dog parent who genuinely cares about pet health.What You’ll DoYou’ll own the creative engine that powers our paid media. This means:???? Deep Customer UnderstandingLead ongoing research into pet parent needs: review mining (our reviews, competitor reviews, Amazon, Reddit, Tik Tok comments, etc.), audience insights, and pain point mapping.Build frameworks that identify stages of awareness (problem aware, solution aware, unaware) and translate them into actionable ad concepts.???? Creative Strategy & FrameworksDevelop SOPs from scratch for creative strategy: research, concepting, testing, and performance analysis.Translate insights into a clear roadmap of creative angles, hooks, and concepts.Track what’s tested vs. untested, learnings, and iteration pathways.???? Ad Creative LeadershipOwn the creative direction across static ads, carousels, GIFs, short/long-form videos.Write and refine ad copy (hooks, body, CTAs) with a direct-response mindset.Review briefs and assign tasks to graphic designers & video editors. Ensure every output is performance-focused, not just pretty.Understand what makes a scroll-stopping visual or video perform.???? Performance Marketing AlignmentPartner closely with the growth team to align creatives with performance KPIs (CTR, CVR, ROAS, Hook Rate, Thumbstop Rate, Watch Time).Constantly diagnose creative performance, spot patterns, and propose next steps for scaling winners and cutting losers.????‍????‍???? Team & Process LeadershipManage designers, editors, and UGC creators.Build clear, repeatable creative workflows (briefs, naming conventions, asset libraries, iterations).Ensure a high volume of quality, test-ready ad creatives are launched weekly.What We’re Looking For Must-Haves2+ years of experience in creative strategy for paid ads (D2 C brand or agency background preferred).Proven track record of scaling ads across Meta, You Tube, or Tik Tok.Strong understanding of direct response copywriting and creative frameworks.In-depth knowledge of performance marketing metrics and how creatives impact them.Dog parent – non-negotiable. We want someone who understands our audience because they live it.???? Nice-to-HavesAbility to create content themselves (shooting/editing UGC, reels, or ads).Prior experience in pet care, supplements, or wellness brands.Role DetailsType: Full-time, RemoteCompensation: ₹50,000 – ₹75,000/month (based on experience)Growth: Opportunity to become Head of Creative as we scale into new markets and channelsWhy Join K9 Vitality?Be part of a mission-driven brand transforming pet wellness in India.Join a fast-scaling D2 C team with global ambitions.Own the entire creative strategy function—your work directly drives revenue.Work remotely with flexibility, but with the accountability and excitement of a startup environment.If you’re obsessed with great ads, understand the science behind scroll-stopping creatives, and love dogs as much as we do—we’d love to hear from you.???? Apply now and help us shape the future of pet wellness in India.