Facebook Ad Manager

10 hours ago

Nashik, India Impact HR & KM Solutions Full time

Facebook Ads Manager Roles Responsibilities

  • Strategy Planning
  • Develop and execute Facebook Ads strategy aligned with business goals (awareness, leads, sales).
  • Identify target audience segments and map campaigns to the customer journey.
  • Conduct competitor research using Facebook Ads Library to benchmark creatives and strategies.
  • Plan full-funnel campaigns (TOF, MOF, BOF) for better ROI.
  • Campaign Setup Execution
  • Create, manage, and optimize campaigns inside Meta Ads Manager .
  • Choose correct campaign objectives (Traffic, Leads, Conversions, etc.).
  • Structure campaigns effectively (Campaign Ad Set Ads).
  • Manage budget allocation (CBO/ABO) and bidding strategies.
  • Ensure proper ad placements (Facebook, Instagram, Messenger, Audience Network).
  • Creative Management
  • Collaborate with design/copywriting teams to produce ad creatives (images, videos, carousel).
  • Write compelling ad copy, headlines, and CTAs aligned with campaign goals.
  • Test different creatives (A/B testing) to identify best-performing variations.
  • Ensure creatives are brand-compliant and follow Facebook Ad Policies.
  • Audience Targeting
  • Build Core Audiences (demographics, interests, behaviors).
  • Create Custom Audiences (website visitors, email lists, app users).
  • Develop Lookalike Audiences to scale reach.
  • Implement retargeting campaigns (cart abandoners, video viewers, engaged users).
  • Tracking Reporting
  • Install and manage Facebook Pixel Conversions API for accurate tracking.
  • Define and monitor Standard Events (ViewContent, AddToCart, Purchase, etc.).
  • Generate detailed performance reports (CTR, CPC, CPM, CPA, ROAS).
  • Present campaign insights and recommendations to management/clients.
  • Optimization Scaling
  • Monitor live campaigns and make adjustments for performance.
  • Optimize targeting, creatives, and placements based on results.
  • Scale successful campaigns using budget scaling strategies (vertical horizontal).
  • Pause underperforming ads to control costs.
  • Implement remarketing strategies for higher conversions.
  • Compliance Account Health
  • Stay updated with Facebook Ad Policies to prevent disapprovals.
  • Ensure ads comply with GDPR, iOS14+ tracking, and data privacy norms.
  • Maintain account reputation and resolve ad account restrictions.
  • Collaboration Continuous Learning
  • Work with cross-functional teams (sales, product, design, content).
  • Stay updated with new Facebook Ads features and industry trends.
  • Suggest innovative campaign ideas to improve ROI.

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