Marketing Lead in IT Company
3 weeks ago
Job description:
Key Responsibilities
Lead Generation & Growth
- Develop and execute comprehensive lead generation strategies across digital channels
- Manage and optimize paid advertising campaigns (Google Ads, Meta, LinkedIn)
- Create and implement SEO strategies to improve organic visibility
- Build and maintain a robust sales funnel with measurable conversion metrics Content Marketing & Brand Building
- Develop compelling content strategies that resonate with Middle East businesses
- Create case studies, whitepapers, and thought leadership content
- Manage social media presence and engagement strategies
- Coordinate with design team for marketing collaterals and campaigns Campaign Management & Analytics
- Plan, execute, and optimize multi-channel marketing campaigns
- Monitor and report on campaign performance using analytics tools
- Manage marketing budgets and ROI optimization
- A/B test marketing messages, channels, and strategies Market Intelligence & Strategy
- Conduct market research and competitive analysis in the Middle East region
- Identify new market opportunities and target segments
- Collaborate with sales team to align marketing efforts with business objectives
- Support business development activities and client relationship building Marketing Operations
- Maintain marketing documentation, SOPs, and workflow processes
- Manage vendor relationships for specialized marketing services
- Coordinate with internal teams (design, development, operations) for integrated campaigns
- Track and report on marketing KPIs and performance metrics Required Qualifications Essential Requirements
- Bachelor's degree in Marketing, Business, or related field
- 3-5 years of experience in B2B marketing, preferably in technology/digital services
- Proven track record of generating qualified leads and driving revenue growth
- Strong experience with digital marketing channels (PPC, SEO, social media, email marketing)
- Proficiency in marketing analytics tools (Google Analytics, Google Ads, Meta Business Manager)
- Experience with CRM systems and marketing automation platforms Excellent written and verbal communication skills in English Preferred
Qualifications
- Experience in the Middle East market (UAE and Saudi Arabia)
- Background in technology services, software development, or digital transformation
- Experience with marketing in regulated industries or government projects
- Certifications in Google Ads, Meta Blueprint, or HubSpot
- Experience with design tools (Canva, Adobe Creative Suite) is a plus Success Metrics & KPIs
- Lead generation quantity and quality (MQLs, SQLs) Campaign ROI and cost per acquisition
- Website traffic growth and engagement metrics Brand awareness and market share growth
- Content engagement and conversion rates
- Marketing contribution to revenue pipeline
- What We Offer
- Competitive salary package
- Professional development opportunities (10-20% time for learning)
- Access to modern marketing tools and technologies
- Collaborative, growth-oriented work environment
- Opportunity to build marketing function from ground up, Direct impact on company growth and expansion
Requirements
Lead Generation & Growth
- Develop and execute comprehensive lead generation strategies across digital channels
- Manage and optimize paid advertising campaigns (Google Ads, Meta, LinkedIn)
- Create and implement SEO strategies to improve organic visibility
- Build and maintain a robust sales funnel with measurable conversion metrics Content Marketing & Brand Building
- Develop compelling content strategies that resonate with Middle East businesses
- Create case studies, whitepapers, and thought leadership content
- Manage social media presence and engagement strategies
- Coordinate with design team for marketing collaterals and campaigns Campaign Management & Analytics
- Plan, execute, and optimize multi-channel marketing campaigns
- Monitor and report on campaign performance using analytics tools
- Manage marketing budgets and ROI optimization
- A/B test marketing messages, channels, and strategies Market Intelligence & Strategy
- Conduct market research and competitive analysis in the Middle East region
- Identify new market opportunities and target segments
- Collaborate with sales team to align marketing efforts with business objectives
- Support business development activities and client relationship building Marketing Operations
- Maintain marketing documentation, SOPs, and workflow processes
- Manage vendor relationships for specialized marketing services
- Coordinate with internal teams (design, development, operations) for integrated campaigns
- Track and report on marketing KPIs and performance metrics Required Qualifications Essential Requirements
- Bachelor's degree in Marketing, Business, or related field
- 3-5 years of experience in B2B marketing, preferably in technology/digital services
- Proven track record of generating qualified leads and driving revenue growth
- Strong experience with digital marketing channels (PPC, SEO, social media, email marketing)
- Proficiency in marketing analytics tools (Google Analytics, Google Ads, Meta Business Manager)
- Experience with CRM systems and marketing automation platforms Excellent written and verbal communication skills in English Preferred
- Experience in the Middle East market (UAE and Saudi Arabia)
- Background in technology services, software development, or digital transformation
- Experience with marketing in regulated industries or government projects
- Certifications in Google Ads, Meta Blueprint, or HubSpot
- Experience with design tools (Canva, Adobe Creative Suite) is a plus Success Metrics & KPIs
- Lead generation quantity and quality (MQLs, SQLs) Campaign ROI and cost per acquisition
- Website traffic growth and engagement metrics Brand awareness and market share growth
- Content engagement and conversion rates
- Marketing contribution to revenue pipeline
Benefits
5 days working
Career Growth Options
Job Type: Full-time
Language:
English (Preferred)
Work Location: In person
Job Type: Full-time
Work Location: In person
Job Type: Full-time
Work Location: In person
Job Type: Full-time
Pay: ₹55, ₹69,000.00 per month
Work Location: In person
-
Sales & Marketing Executive
4 days ago
Ernakulam, India ADAMS iTEC INNOVATIVE IT SOLUTION Full timeUrgently required Experienced Marketing and Sales Executives (IT Solutions such as Digital Marketing SEO, SMM, GOOGLE ADS, WEBSITE, E-commerce, Mobile Apps) - Excellent writing & communication skills - knowledge to explain Digital marketing, Website, Mobile Application, ecommerce **Responsibilities**: - Handle sales operations IT software products &...
-
Freshers for Sales Job at An Fmcg Company
6 days ago
Ernakulam, India Priis Trading Company Full timeWe are looking for energetic Freshers, who have a flair for sales to our internal team in Ernakulam Territory : Muvattupuzha, Kothamangalam, Thodupuzha, Angamaly, Idukki Roles and Responsibilities - Looking for a passionate Sales Executive - Identify Distributors/ Generate orders to meet targets. - To set up and deliver sales presentations, product/service...
-
Project Lead in IT Company
3 weeks ago
Ernakulam, India ewaantech Full timeJob description: Position: Project Manager Department: IT Location: Cochin Employment Type: Full-time Experience Required: 5+ Years Salary: 45,000 -50,000 per month About the Role We are seeking an experienced Project Manager to lead our IT projects from initiation to successful delivery. The ideal candidate will manage cross-functional teams,...
-
Ernakulam, India MAKE IT IN ABROAD LLC Full timeKey Responsibilities Identify and approach potential study abroad agencies for strategic partnership opportunities. Develop and present tailored proposals that effectively communicate the value of collaboration. Negotiate partnership terms and facilitate the onboarding process for new agency partners. Maintain strong professional relationships to ensure...
-
Digital Marketing Trainer
7 days ago
Ernakulam, India Sidhah company Full timeDigital Marketing Trainer We are looking for a passionate digital marketing trainer who can engage students with interesting lessons in digital marketing and contribute to the growth of students by involving them in hands-on training sessions. Roles and Responsibilities: Should have domain knowledge and technical expertise in digital marketing To update...
-
Digital Marketing Specialist-Lead Generation
3 weeks ago
Ernakulam, India Kanal way, Full timeJob description The Digital Marketing Expert will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. This role requires a high level of creativity, attention to detail, and project management skills. The ideal candidate will have a strong grasp of current marketing tools and...
-
Business Development Executive
3 weeks ago
Ernakulam, India Olways Marketing Agency Full timeCompany Description Olways Marketing Agency is India's First Sales-Integrated Digital Marketing Agency that goes beyond traditional lead generation by integrating sales and marketing to ensure campaign success. We utilize our signature OLWS Method to ensure business growth through targeted outreach, meaningful connections, high-converting sales funnels, and...
-
Ernakulam, India IT COMPANY Full timeJOB TITLE SALES EXECUTIVE-IT-3 VACANCIES-JOB CODE-I -ERNAKULAM GENDER MALE EXPERIENCE REQUIRED FRESH OR EXP SALARY NEGOTIABLE QUALIFICATION DEGREE
-
Ernakulam, India IT COMPANY Full timeJOB TITLE EMBEDDED ENGINEER-JOB CODE-O061025-ERNAKULAM GENDER MALE EXPERIENCE REQUIRED MIN 2YRS EXP SALARY NEGOTIABLE QUALIFICATION BTECH/BSC/MTECH/MSC-ELECTRONICS
-
Company Secretary
3 weeks ago
Ernakulam, India G Joseph & Associates Full timeWe are seeking a qualified Company Secretary to lead our secretarial division and ensure comprehensive compliance with corporate governance requirements. The ideal candidate will have expertise in company law, partnership law, and FEMA regulations.
