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Marketing Manager

5 months ago

mumbai, India House of Spices India Full time
This position is responsible for performing duties on a professional level and works closely with House of Spices Marketing & Sales, Purchase, Senior Management and staff in supporting designated geographic regions. This position will be responsible for developing, implementing and executing strategic marketing plans for HOS.
Essential Functions
Supervise and manage the creative team – In house + Agencies
Support sales team with up-to-date and aligned marketing materials
Plan, create and oversee the design, content, and production of all marketing materials
Plan promotional and awareness campaigns and in market support
Manage all POS development and execution of online and print materials for campaigns.
Working in partnership with the creative team, develop creative briefs and guide them to meet objectives for all advertising and public-­facing communications, including print and digital.
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Monitor, track, and document campaign results analyse data/returns/customer response
Cultivate and integrate new ideas and campaigns that align with current and future sales goals
Work with product development team to manage new product development , packaging designs
Manage launch campaigns for new products.
Develop and Manage marketing vendor / agencies
Plan and execute product shoots for packaging
Plan and execute TVC shoot with agencies
Track and manage marketing budgets
Required Experience
Candidates must have a current background in the Food or FMCG industry, with a focus on brand experience.
A minimum of 8 years' experience in packaging design and POS materials development is required.
Experience in managing product shoots and TV ad shoots is essential.
Candidates should have a track record of working on product development, new launches, and product launch campaigns.
Need to be good at copy, content, creatives review, creative brief writing, develop and manage excel sheets, communications.
Knowledge of US market /export markets will be added advantage
The position requires full-time availability at our Vidyavihar, Mumbai office, with a willingness to work from 11 am to 8 pm.
Social media handles
o Laxmi FB: Laxmi Insta: Laxmi Website: HOS LinkedIn: