Assistant Vice President Marketing

3 weeks ago


Gurgaon, India noon Full time
Who are we?

A new dynamic division under the noon ecosystem aims to provide specialized performance marketing services. We understand the ever-evolving landscape of online marketplace and are dedicated to utilizing the most effective strategies to ensure the success of the brands we collaborate with. We aim to create impactful campaigns that drive brand awareness, increase conversions, and ultimately boost revenue.

Job Description

Our Company is seeking a dedicated and experienced leader to join our team. As a Growth Leader, you will be responsible for developing and executing strategies to drive revenue, customer acquisition, and market expansion. This position requires a strong leader with a deep understanding of ecommerce, data analysis, and cross-functional collaboration.

About the role

The core duties and responsibilities include but are not limited to the following:

Responsibilities

1. Strategic Planning: Develop comprehensive marketing strategies aligned with the overall business objectives of each unit, focusing on influencer marketing, affiliate marketing, and media planning and buying.2. Team Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative environment conducive to creativity, innovation, and excellence.3. Influencer Marketing: Identify and forge strategic partnerships with influencers and content creators to amplify brand awareness, engagement, and customer acquisition.4. Affiliate Marketing: Oversee the affiliate marketing program, optimizing partnerships and commission structures to maximize ROI and drive incremental revenue.5. Media Planning and Buying: Develop and execute media plans across various channels, optimizing budgets and targeting to reach the desired audience segments effectively.6. New Marketing Initiatives: Continuously explore and implement innovative marketing strategies and tactics to stay ahead of industry trends and competitors.7. Performance Marketing Scaling: Drive the scalability of performance marketing efforts by leveraging data-driven insights, automation tools, and creative optimization techniques.8. Cross-functional Collaboration: Collaborate closely with cross-functional teams including product, sales, and analytics to align marketing efforts with business goals and drive integrated campaigns.9. Budget Management: Manage marketing budgets effectively, ensuring efficient allocation of resources and delivering strong ROI across all marketing channels.

Requirements:

- Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).- years of experience in marketing roles with a focus on influencer marketing, affiliate marketing, and media planning and buying.- Proven track record of developing and executing successful marketing strategies that drive business growth.- Strong leadership skills with the ability to inspire and motivate teams to achieve goals.- Exceptional communication and interpersonal skills, with the ability to build relationships and collaborate effectively across all levels of the organization.- Analytical mindset with proficiency in data analysis and performance metrics to inform decision-making.- Creative thinker with a passion for innovation and staying abreast of industry trends and best practices.- Experience in ecommerce or related industries is a plus.

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