Creative Director

2 weeks ago


Kolkata, India WishCare Full time

Key Responsibilities

  • Brand Strategy & Visual Identity

  • Define and evolve the brand's visual language and tone of voice across all platforms.

  • Lead the creative vision across campaigns, packaging, and product storytelling.

  • Creative Leadership

  • Manage, mentor, and inspire the in-house design and content team.

  • Collaborate closely with marketing, product, and digital teams to align creative output with business goals.
  • Supervise content creation for digital marketing, influencer collaborations, website, emailers, ads, and product launches.

  • Campaign Conceptualization

  • Conceptualize and execute high-impact creative campaigns, from ideation to execution.

  • Lead brand shoots, video content, and visuals with a keen eye for aesthetics and consumer appeal.

  • Innovation & Trend Forecasting

  • Stay ahead of design, digital, and beauty industry trends.

  • Experiment with new formats (e.g., AR filters, reels, UGC-style content) to drive engagement.

  • Cross-functional Collaboration

  • Work closely with founders, brand, performance, and R&D teams to ensure unified brand expression.

  • Partner with agencies, freelancers, and external creative collaborators as needed.

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