Social Media Manager

3 weeks ago

Lucknow, India Digicrowd Solution Full time

Company Description

Established in September 2019, Digicrowd Solution is a leading digital marketing company known for its innovative techniques and strategic approach. Our mission is to accelerate business growth and generate valuable leads through customized digital solutions. We stand out by delivering results through uniquely crafted strategies tailored to each client's needs. Our team consists of dedicated professionals including SEO experts, PPC specialists, and other skilled digital marketers committed to measurable outcomes that align with business goals. As a registered company with a growing global presence, we pride ourselves on offering high-quality digital marketing services worldwide.

Role Description

We are seeking a creative and results-oriented
Social Media Executive
to lead our social media efforts. This role involves developing and executing effective content and engagement strategies across multiple platforms. The ideal candidate will possess a deep understanding of current trends in digital and social media, excellent communication skills, and a strategic mindset that aligns with broader marketing goals.

Qualifications and Skills

  • Proven experience in Social Media Marketing and Social Media Optimization (SMO).
  • Strong written and verbal communication skills.
  • Ability to craft compelling content strategies tailored to different platforms.
  • Excellent organizational and time-management abilities.
  • Familiarity with social media analytics tools (e.g., Meta Insights, Google Analytics, Hootsuite, Buffer, etc.).
  • In-depth understanding of current digital marketing and social media trends.
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Previous experience in a similar role is preferred.
  • Must know how to write engaging, platform-ready UGC content.

Key Roles and Responsibilities

  • Develop, implement, and manage social media strategies aligned with business goals and marketing objectives.
  • Create and publish engaging content (text, image, video) that reflects brand voice and enhances audience engagement.
  • Monitor and manage daily activities across various social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
  • Collaborate with the content, design, and SEO teams to maintain a consistent brand image and message.
  • Plan and execute paid social campaigns and track performance to ensure ROI.
  • Analyze social media metrics and prepare detailed performance reports, providing insights and recommendations for improvement.
  • Stay up to date with the latest social media best practices, trends, technologies, and platform updates.
  • Engage with followers, respond to queries in a timely manner, and encourage community interaction.
  • Identify opportunities for audience growth and brand visibility through influencer partnerships, campaigns, and trends.
  • Manage social media calendars and ensure timely posting and content scheduling.

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