National Key Account Manager
3 months ago
Job Title:
National Key Account Manager - INDIA
Work Location:
Andheri - Marol (Mumbai, India)
Objectives of this Role:
Account Management : Oversee and manage relationships with national key accounts in the modern trade channel, ensuring optimal performance and customer satisfaction.Strategic Planning : Develop and implement strategic account plans to achieve sales targets, increase market share, and enhance customer loyalty.Sales Growth : Drive sales initiatives and promotions with key accounts, negotiating terms and conditions to maximize business growth.Performance Analysis : Monitor account performance through data analysis and regular reviews, identifying opportunities for improvement and addressing issues proactively.Negotiation: Lead contract negotiations, ensuring agreements are beneficial for both the company and the customers.Collaboration: Work closely with the sales, marketing, and supply chain teams to ensure seamless execution of account plans and promotional activities.Customer Insights: Gather and analyze customer insights to inform product development and marketing strategies.cooperation with Regulatory Affairs in order to ensure the most suitable health claim, with Production and/or with an external partner specialised in formula creation.Adjust the formula where needed so the product can have the necessary claims according to the allowed legal requirements and the marketing strategy.Creates new packaging design in case of a new brand and develops the final packaging – including sample packaging when applicable – in cooperation with purchase Department, Regulatory Affairs, Production and external parties.Create marketing plan and budget.Develops, establishes and maintains marketing strategies to maximize sales and profit and in order to increase brand awareness and improve customer relations.Develops, implements and executes the marketing plan including sampling plan, coordinates and controls the new product launch activities or new project activities.Monitors sales development, market share and market trends, reports on deviations and proposes corrective actions.Monitors pricing of competition on a regular basis and provides insights in price evolutions in the market.Develops communication strategies, innovative and creative marketing campaigns and messages that are impactful, address customer needs and are persuasive to the target audience.Increase brand awareness by developing both offline (o.a. sales aids, leaflets, folders, POS-material…) as online marketing materials and campaigns (eg.banners, video, website, blog…) that supports the brand image and product positioning.Cooperates with external agencies (advertising agency, translation agency, POS- suppliers Encourages the organisation of pre-testing of promotional material where necessary.Ensures that any produced promotional material is in the line with – when available – corporate/brand guidelines and in full regulatory compliance, while providing the most effective way to develop sales growth.
Interested candidates kindly send us your updated CV with Current CTC to candidates who can join immediately will be considered.
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