
Field Sales Officer
3 weeks ago
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Job Description Sales & Marketing Executive
Industry: Electricals, Lighting, Fans & Home Appliances
Location: (Aligarh)
Department: Sales & Marketing
Reports To: Sales/Marketing Manager
Key Responsibilities:
- Develop and execute sales strategies to achieve monthly and annual sales targets.
- Identify and build relationships with retailers, distributors, dealers, and institutional buyers.
- Generate leads and follow up to convert into business opportunities.
- Conduct product demonstrations and presentations to promote electricals, lighting, fans, and home appliances.
- Monitor competitor activities, pricing, and market trends to suggest effective sales strategies.
- Plan and implement promotional campaigns, exhibitions, and branding activities.
- Ensure proper placement, visibility, and merchandising of products at retail outlets.
- Coordinate with service/after-sales teams to resolve customer issues.
- Prepare and maintain sales reports, MIS, and market feedback regularly.
- Achieve sales growth while maintaining strong customer relationships and brand presence.
Key Skills & Competencies:
- Strong knowledge of electrical products, lighting solutions, fans, and home appliances market.
- Good communication, negotiation, and relationship-building skills.
- Target-driven with proven track record in sales & marketing.
- Ability to handle distributors, dealers, and institutional sales.
- Basic knowledge of digital marketing & promotional activities is an added advantage.
- Proficient in MS Office (Excel, Word, PowerPoint).
Qualifications & Experience:
- Graduate in Business Administration, Marketing, or Electrical/Mechanical Engineering (preferred).
- 15 years of experience in sales & marketing of electricals, lighting, fans, or home appliances.
- Freshers with strong zeal for sales can also be considered for trainee roles.
Compensation:
- Salary: As per industry standards + Incentives + Allowances.
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