Senior Marketing Manager

Job Description DocumentJob Title -Senior Marketing Executive – Real EstateCompany -Vaishnodevi Group of CompaniesLocation: Bengaluru, KarnatakaIndustry: Real Estate Development (Residential, Commercial, Industrial)Job Type: Full-timeReporting To: CEO & VP – SalesAbout the CompanyVaishnodevi Group of Companies is a reputed real estate development firm based in Bengaluru. With a diversified portfolio spanning industrial layouts, gated residential communities, commercial spaces, villas, and apartments , the company is known for delivering high-quality, innovative projects that shape the future of urban development in Karnataka.Job SummaryWe are seeking a dynamic and results-driven Senior Marketing Executive to lead and execute comprehensive marketing strategies across digital, offline, and event-based channels. This role demands close collaboration with internal departments such as sales, design, product, and operations, as well as external agencies. The candidate will drive brand building, generate high-quality leads, manage campaigns, and ensure performance measurement and optimization across platforms.Key ResponsibilitiesDevelop and execute integrated marketing campaigns (digital, social media, email, print, events) for real estate projects (residential, commercial, industrial).Collaborate cross-functionally with Sales, Product/Development, Design, and Operations teams to align marketing activities with project launches and sales goals.Plan, create, and oversee marketing content, including:Website pages, blogs, social media postsBrochures, flyers, floor plansVideo/photography, walkthroughs, drone footageTestimonials and case studiesManage paid marketing channels: Google Ads, Meta (Facebook/Instagram), LinkedIn, remarketing, and SEO/SEM.Update and manage listings on property portals like 99acres, MagicBricks, Housing.com, etc.Analyze campaign performance and metrics (leads, CPL, traffic, engagement) and optimize strategies based on data.Oversee brand building efforts: positioning, messaging, and consistency across all touchpoints.Plan and manage offline events: site visits, open houses, exhibitions, seminars, broker meets.Manage relationships with creative, digital, media, and PR agencies for campaign execution.Maintain a centralized master tracker containing access links to all marketing collateral, campaign reports, performance data, and project documentation.Handle personal branding for company promoters: business updates, CSR activities, and reputation management via personal social media.Supervise and mentor junior marketing staff (if applicable).Maintain marketing calendar, track campaign expenditure, and ensure timely reporting to management.Qualifications & SkillsRequired:Bachelor's degree in Marketing, Communications, Business, or a related field.2–4 years of marketing experience in the real estate, property development, or construction industry.Strong knowledge of:Google Ads, Facebook/Instagram Ads, LinkedInSEO/SEM and remarketing strategiesGoogle Analytics, UTM trackingExcellent written and visual storytelling skills.Proficiency in content planning and campaign execution.Good design coordination skills (Canva or Adobe Suite – plus point).Strong organizational, multitasking, and communication skills.Ability to work in a fast-paced, cross-functional environment.Preferred:Experience in marketing for mid-to-large scale real estate projects.Exposure to luxury/lifestyle segment in property marketing.Knowledge of Kannada (preferred for local campaign coordination).Key Result Areas (KRAs)Campaign ExecutionTimely execution and delivery of integrated marketing campaigns.Lead GenerationMeet monthly lead targets across all active projects.Content DevelopmentHigh-quality, engaging, and on-brand content across channels.BrandingConsistent application of brand identity and messaging.Digital PerformanceImprovement in web traffic, social media growth, and engagement.Vendor ManagementEffective collaboration with external agencies and partners.Reporting & AnalyticsAccurate and timely reports with actionable insights.Stakeholder CollaborationStrong coordination with sales, product, design, and leadership teams.Key Performance Indicators (KPIs)Qualified Leads Generated (Monthly)Defined per project (e.g., 300–500)20%Track source and qualityLead to Site Visit Conversion Rate≥ 10%15%Key measure of lead effectivenessCost per Lead (Digital)≤ ₹30010%Based on digital campaign budgetWebsite Traffic Growth (YoY)≥ 25%5%Via Google AnalyticsSocial Media Engagement Rate≥ 8% average10%Likes, comments, shares, savesAll Marketing Collateral Quality & Brand Consistency≥ 8/10 (internal review)10%Review based on branding checklistTimeliness of Campaign Execution100% of campaigns on schedule10%As per launch calendarMarketing Tracker & Reporting AccuracyTimely, complete, and accurate updates5%Includes links to all campaign materials, reports, etc.Company & Promoter PR Activity ExecutionConsistent CSR, business updates, press mentions10%Across social platforms and PR channelsTeam/Stakeholder CoordinationPositive cross-functional feedback5%360° inputs from key departments➡ Total: 100%Reporting MechanismWeekly Campaign Status UpdateWeeklyCEO, VP – SalesGoogle Slides / EmailLead Generation ReportWeeklyVP – SalesCRM + Analytics DashboardDigital Marketing PerformanceMonthlyCEO, Marketing ReviewGoogle Data Studio / ExcelBudget Utilization ReportMonthlyCEO, FinanceExcel + TallyMaster Marketing TrackerReal-timeInternal TeamsGoogle Sheets (Shared)Promoter PR & Social Media TrackerMonthlyCEOCanva / PDF ReportQuarterly Performance ReviewQuarterlyLeadership TeamPPT / Review DashboardWhat We OfferCompetitive salary + performance-based incentives.Opportunity to work on a diversified real estate portfolio (industrial, residential, commercial).Exposure to 360° marketing—digital, traditional, events, and branding.Supportive leadership, flat reporting structure, and career growth path to Marketing Manager / Head of Marketing .Access to industry training, conferences, and new tools.