Brand Marketing Specialist
1 month ago
We are hiring for a Brand Marketing and Communication. Below mentioned are the roles and responsibilities of the same.
Role & responsibilities
Marketing Strategy
- Assist in formulating the Brand's long-term strategy and annual business plan in line with the overall business and organizational goals.
- Day-to-day management of social media accounts, independently and in collaboration with support teams and agencies
- Planning and management of content calendar
- Ideation and creation of multimedia content which includes innovative written posts, blogs, static creatives, and Videos
- Week-on-week reporting of the brand performance
- Proactiveness in coming up with innovative digital campaign plans for new collection launch, plan season wise shoot concepts and topical ideas
- -Be aware of current digital trends and how the same can be implemented for the respective brand to make it stand out
- Manage and monitor campaign budgets, which include media, agency spends and content creation
- Plan, implement, manage, coordinate and execute social media campaigns & new initiatives
PR Agency & Network Expansion
- Monitoring and coordinating with the PR agency.
- Planning on participations in relevant fashion weeks/exhibitions and trade fairs in India or abroad.
- Actively staying abreast of the brand image on social network marketing sites. (Facebook, Instagram, YouTube, Twitter, Pinterest)
- Formulate strategy for Building new customer base; understanding customer demands and product/service desires; developing/maintaining appropriate price points
Brand Communication
- Monitor competitive brand, communications and product development activities and to actively share key findings internally.
- Print Media/Social media/Other avenues - Overlook Designing of strategy for media.
Job Requirement:
a) Overall Experience: 1-3+ years of experience in Marketing / Brand Management.
b) Industry Experience: Fashion / Retail / Lifestyle/Luxury
c) Educational Qualification: Post Graduation / MBA into Marketing
d) Behavioral Skills Required: Excellent communication skills, proactive, team player & able to meet deadlines.
e) Technical Skills Required: Knowhow of marketing strategies, out of the box thinker & innovative.
Interested can share their resume with a subject line " BM&C" on
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